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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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All You Need To Know About Casual Friday: Its Benefits And Implementation

Vantage Circle

Benefits Of Casual Friday At Work. Let's look at a few benefits it brings to the workplace. Employees view dress-down days or casual Fridays as benefits after a long week. Implementing a casual work day can help break the monotony and make work more fun. Opportunity for personal expression of style. Boosts morale.

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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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Strengthening a Brand with a Book | Michael Tuggle

Peter Winick

An interview with Michael Tuggle about writing a book that enables challenger brands to break out. Michael discusses what it was like working with his partner for more than 6 months of writing, and another 12 months of editing, in order to bring their book to life. When writing a book don’t edit yourself as you go.

Marketing 130
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AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

UVA Darden

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations harnessv Thu, 05/09/2024 - 16:05 9 May 2024 Entrepreneurship & Innovation Gosia Glinska The latest advances in artificial intelligence offer companies unprecedented opportunities to become more customer centric.

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The Best Leadership Books of 2023

Michael McKinney

In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee. Those who have already benefited include CEO’s, astronauts, CIA agents, students, parents, and many others.