Harvard Business Review

AUGUST 5, 2014

At a large hospitality company, for instance, the CMO can use analytics to find out not only which property or category was up or down over the weekend, but how key customer segments moved as well. CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”.

Banking 14

Banking Marketing Revenue Sales 14

AIHR

AUGUST 22, 2024

Maximized ROI Strategic planning allows organizations to select and deploy technologies that offer the best return on investment. It allows you to set benchmarks and track progress effectively, ensuring that the technology investments yield the desired outcomes.

Compliance 52

Compliance Implementation User Experience Performance Management 52

Harvard Business Review

JUNE 12, 2015

Along with Chad Murphy of Oregon State University and Jonathan Clark of Penn State University , I found that hospital leaders who communicated visions with image-based words triggered better patient outcomes than leaders who communicated visions abstractly. The specificity of this target certainly renders it an effective benchmark.

ROI 15

ROI Energy Benchmarking Transportation 15

AIHR

NOVEMBER 22, 2024

For instance, in healthcare, hospitals in many countries operate under government-imposed caps on the number of beds available. These metrics can also be used to benchmark against other companies. Human capital ROI The human capital ROI is a performance metric that assesses the value of human capital (i.e.,

Metrics 98

Metrics Revenue Sales Sales 98