How to reinvent your product growth strategy for the tech downturn
Andrew Chen
JULY 25, 2022
No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. And in a particular order: Keep the high ROI channels, cut the low ROI ones, even if they provide volume. But in a bear market, the answer changes: No. Cut your marketing spend.
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