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Horizontally: means the team includes all growth levels in their scope of actuation: acquisition, activation, retention, revenue, and referral. Objective 1: Upsell to the x-cohort of users who are using feature X; KPI 1: Increase upsell of x-cohort in X% Objective 2: Cross-sell to the y-cohort of users when they do Y.
Art Kleiner is the Editor in Chief and Principal at Kleiner Powell International (KPI). So, for instance, you know, we work with IFC, which is part of the World Bank on studies of companies, you know, mostly health care companies, some education companies. We hope you’ll take a moment to really internalize their great advice!
Indeed, even organizations where top management keeps their eyes glued to KPI-driven dashboards have trouble agreeing on what their Top Ten Most Important Customer/Client 80/20 analytics should be. A few hundred customers out of hundreds of thousands generated several millions dollars of additional top-line revenue.
They are listed below, each with an example: Profit maximization (long-term): A bank offers accounts to students at a special interest rate to attract a segment of customers whose incomes will later increase. The most prevalent tension to resolve is between market share (or sales revenue) and margin.
No doubt that’s very complex, and getting effective solid implementation is, is one bank, exhilarating project. We’re doing live experimentation with live customers and our revenue gets impacted. And these were static KPIs like demographics, band and layer, a percentage of managers, percentage distribution across functions.
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