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And so I started getting really interested in science and engineering, and that’s kind of where it all began. And I’m like, wait a minute, this is it doesn’t matter how great your theory is, you should be able to measure a bottom line balancesheet or piano impact and application. I think yeah.
And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! You will see results, you will see a return, but it’s not going to happen at the same scale as a content marketing campaign. How do I take this idea to scale? Transcript.
On the other side of the glass is a growth team of engineers, data scientists, product managers, and who knows what else. It’s marketing by engineers. Or engineering by marketers. There wasn’t room on the balancesheet for an expensive marketing spend. They are, Andrew assures me, one of the best teams in the game.
They didn’t do well in that environment, and the engine blocks cracked. You see people who maintain highly conservative balancesheets and enormously prudent financial positions. It’s economies of scale at Vanguard and Amazon. If you’re going to bet your life on a strategy, bet on dogs and sleds.”. Build Your Flywheel.
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