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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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CEOs Can’t Fight The Fed, But You Can Do These Things To Weather The Coming Storm

Chief Executive

Federal Reserve Chairman Jerome Powell’s read-my-lips, we’re-not-fooling press conference should confirm for everyone that they’ll do what it takes—including engineer a recession—to bring inflation down. Continue to innovate to improve productivity—focus on product and process improvements to increase revenues with your given team.

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When Rising Revenue Spells Trouble

Harvard Business Review

Pundits had proclaimed that the newspaper industry was a shuffling dinosaur as the commercial Internet took off in the late 1990s, yet most companies still had healthy financial statements and stable balance sheets. Industry leaders were buoyant because advertising revenues continued to grow over the next couple of years.

Revenue 12
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Kodak’s Downfall Wasn’t About Technology

Harvard Business Review

After all, the first prototype of a digital camera was created in 1975 by Steve Sasson, an engineer working for … Kodak. Maybe in 2010 it would have lured a young engineer from Google named Kevin Systrom to create a mobile version of the site. But that doesn’t square with reality. The right lessons from Kodak are subtle.

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Blockchain Could Make the Insurance Industry Much More Transparent

Harvard Business Review

Thus a trust and efficiency engine like blockchain technology has the potential to drive radical change in the insurance industry while improving transparency and outcomes across the entire value chain. In 2015 these top three players generated 48% of the revenues among the top 50 brokers in the U.S.

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5 Ways Your Data Strategy Can Fail

Harvard Business Review

.” With all these success stories and such a heady reputation, one might expect to see companies trumpeting sustained revenue growth, permanent reductions in cost structures, dramatic improvements in customer satisfaction, and other benefits. Except for very few, this hasn’t happened.

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The Fiscal Cliff Is Just a Long-Overdue Hangover

Harvard Business Review

Since the Bush tax cuts of the early 2000s, the US federal government has taken in about 18 percent of GDP in revenues while spending 25 percent. That's where the US budget deficit comes from. Multiply that over time, and you get a large proportion of the "out of control debt" that Congress has been banging on about since 2008.