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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. As a result of this experience, I’m often asked what I’d recommend startups do to grow supply in their marketplace. Cost: Small.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

But today, there’s nothing linear or traditional about the way businesses and their brands can explode in scale overnight—sometimes before the product even makes it into the hands of customers. “FOX Sports has always been about fans first,” says Tom Zentmeyer, Vice President, Technology and Games at FOX Sports.

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What It Takes to Become a Great Product Manager

Harvard Business Review

Con: Engineers lose sight of the big picture and do not develop empathy for customers, which can lead to a poor user experience. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), and of course the compensation and benefits.