Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Tactic #4: Run direct sales. Once you have this, don’t hide it. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Tactic #4: Run direct sales. Once you have this, don’t hide it. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 2, 2012

Scaling is hard. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale. So I'm highlighting a few companies outside of the Google/Amazon/Facebook pantheon that have built large, sustainable, profitable business models at scale.

Scaling 11

Scaling Travel Engineering Revenue 11

Harvard Business Review

APRIL 10, 2013

Although many companies started with social media monitoring and customer service, it''s exciting now to see a growing number go beyond the reactive and harness Facebook, LinkedIn, and Twitter for sales and customer engagement and service. Deliver highly personalized service at scale.

Sales 8

Sales Sales B2C B2B 8

Harvard Business Review

SEPTEMBER 25, 2018

million RMB (nearly $500,000) in sales of a limited-edition handbag in just six minutes. After building relationships with targeted WeChat influencers, the company’s marketing team developed an affiliate sales model through which the influencers promoted their product licenses, and then both sides split the generated sales.

B2B 13

B2B Media B2C Education 13

Harvard Business Review

JULY 30, 2013

Before this occurs, the sales process is a craft or an art, custom-made by the founder or evangelist sales VP. But once you achieve initial product-market fit and are down the Sales Learning Curve (PDF), suddenly you are faced with a new challenge: how do I scale up the sales efforts? 1) Enterprise Sales.

Marketing 8

Marketing Sales Sales SaaS 8

Harvard Business Review

DECEMBER 23, 2016

This will have a huge impact on foreign consumer product companies such as Colgate and PepsiCo eyeing the market in India as eCommerce reaches scale in India. Recently, a Fortune 100 consumer product giant shifted its sales promotion strategy in India from coupons in newspapers to offers on mobile devices.

Banking 14

Banking B2C eCommerce Telecommunications 14

Peter Winick

AUGUST 29, 2022

Manish shares how having passion and invoking curiosity in your audience can draw people in – and take your ideas to scale. In addition, we can help you implement marketing, research, and sales. So there’s the classic B2C marketing research data. Contact us for more information. Transcript.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

AUGUST 21, 2023

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130

Marketing Sales Sales Revenue 130

Harvard Business Review

DECEMBER 13, 2017

PMs must understand customers’ emotions and concerns about their product as much as they understand the concerns of the sales team on how to sell that product, or the support team on how to support it, or the engineering on how to build it. So, what should you consider if you’re thinking of pursuing a PM role?

Manager 8

Manager Engineering User Experience Revenue 8

Peter Winick

AUGUST 15, 2022

We discuss finding the will to scale business to include both the old ways that worked for years, and the new methods that were developed for the pandemic and continue to be relevant today. Discover ways to scale your business to incorporate both the old and the new. B2B and B2C. Contact us for more information. Transcript.

Marketing 237

Marketing Scaling B2C eCommerce 237

Harvard Business Review

JUNE 12, 2018

But now the range of possibilities has gotten bigger, and B2C or even B2G2C business models are growing more common. Most companies lack these types of capabilities in their existing sales teams, so they may need to add urban planners, sociologists, designers, and other specialists to broaden their thinking.

Real Estate 13

Real Estate Government Transportation B2C 13

Peter Winick

APRIL 3, 2025

We also unpack how thought leaders can better connect their insights to the real, lived problems their clients facebecause selling ideas is about service, not self-promotion What if the secret to extraordinary sales success wasn’t pressurebut purpose? Lisa also opens up about the business side of thought leadership.

Sales 148

Sales Sales B2B Scaling 148