Peter Winick

MARCH 16, 2023

And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. So tell me, I don’t know, maybe what was it about that that was interesting to you were resonating with you most?

Scaling 130

Scaling Real Estate Sales Sales 130

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. A lower-growth market where the company has significant share would require "defensive farming" — that is, fewer reps, but with strong skills in account management.

Sales 22

Sales Sales B2B B2C 22

Harvard Business Review

APRIL 10, 2013

The personal connection is equally important in B2B as B2C sales — so long as you are not just competing on price and there is risk in the purchase decision, prospects will always be inclined to buy from someone they feel they know, like, and trust.

Sales 8

Sales Sales B2C B2B 8

Peter Winick

AUGUST 21, 2023

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130

Marketing Sales Sales Revenue 130