Peter Winick

DECEMBER 18, 2022

And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. Moving into enterprise, large-scale organizational sales, corporate sales, which is where we quite frankly as an organization spend most of our time working with our clients.

Marketing 100

Marketing Sales Funnel B2C Sales 100

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. B2C companies supported by ad models are a little different. Your marketing/sales expenses are so consistent that it normalizes itself out over time.

SaaS 111

SaaS Sales Sales B2C 111

Harvard Business Review

NOVEMBER 20, 2018

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. All of these examples are B2C. If your business is B2C, the train is about to leave the station.

Sales Funnel 15

Sales Funnel Sales Sales B2C 15

Harvard Business Review

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.

Marketing 14

Marketing Sales Funnel Media Advertising 14

Harvard Business Review

FEBRUARY 7, 2018

They recognize that some of the most meaningful activity happens outside the sales funnel. Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands. Ad impressions are valuable, but what matters most is engagement.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8