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What Every Midmarket CEO Should Know About Sales Enablement Tools

Chief Outsiders

What are sales enablement tools and why should I care? We are hearing more and more today about the rise of Sales Enablement tools, many AI driven, that accelerate and enhance the Sales Team’s customer outreach. What exactly are Sales enablement tools?

Sales 105
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Align Or Decline in 2023: Recession-Proofing Sales And Marketing

Chief Executive

CMOs are (or should be) well-equipped to lead their teams in this effort, but they will be significantly hindered when marketing and sales teams do not work in tandem. Communication, Collaboration and Accountability The renewed focus on efficiency can only bear fruit when marketing and sales are well aligned.

Sales 98
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A New Brew: Harnessing B2C Practices for B2B Success

Chief Outsiders

Certainly, it takes more than a shot of caffeine to grow B2B sales, revenues, and relevance – but there’s a story brewing here that we believe holds the secret to relevance in today’s marketplace.

B2B 98
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Are you marketing or selling?

Peter Winick

And as a general rule, when you’re moving into the B2C space, that’s marketing. It’s high volume, low ticket, sales funnels, etc. Moving into enterprise, large-scale organizational sales, corporate sales, which is where we quite frankly as an organization spend most of our time working with our clients.

Marketing 130
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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 144
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4 Simple Tips for Crafting an Ideal B2B Customer Experience

Help Scout Leadership

A second consideration reflects a key difference in B2B versus B2C: Realize that in most cases, the human with whom you are interacting isn’t spending “their” money, so what they value will have a different flavor than a traditional B2C relationship. There’s much that is the same in both B2B and B2C when something goes wrong.

B2B 64