Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Examples : Lyft: [link].
Eric Jacobsen Blog
MARCH 20, 2021
Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
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Eric Jacobsen Blog
JANUARY 30, 2021
Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Peter Winick
NOVEMBER 21, 2022
And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. You lose that specificity, that ability to tell a story and make that audience member the hero. That’s a tough challenge.
Andrew Chen
JUNE 25, 2019
Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Examples : Lyft: [link].
Harvard Business Review
NOVEMBER 5, 2015
In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? For marketing ROI, the figure is 0.61%. This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B.
Harvard Business Review
SEPTEMBER 25, 2018
While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.
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