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What Is Candidate Relationship Management, and How Can it Improve Your Hiring Process?

Zenefits

It operates similar to the way customer relationship management software works to track customers across touchpoints and keep them engaged. Digital workflow. In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. What is candidate relationship management?

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. Stage : Early-stage for B2C, an evergreen lever for B2B. Generally, different categories require very different tactics, skills sets, and operating cadences. Cost : Medium.

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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. Stage : Early-stage for B2C, an evergreen lever for B2B. Generally, different categories require very different tactics, skills sets, and operating cadences. Cost : Medium.

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Why Self Image Matters in B2B Sales

Harvard Business Review

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image.

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Sometimes “Small Data” Is Enough to Create Smart Products

Harvard Business Review

By leveraging AI to improve the speed and accuracy of the airline maintenance workflow, airlines stand to save billions. These are amazing technologies with great promise for any level of executive in any B2C or B2B company. These are but two examples of how AI powered by precise data can lead to outsized impact.

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