Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Many have built up web development and user experience capabilities. Don’t over-optimize metrics. Clearly, things need to improve.

Marketing 15

Marketing Metrics B2C Media 15

Harvard Business Review

DECEMBER 13, 2017

Defining and tracking success metrics. Con: Engineers lose sight of the big picture and do not develop empathy for customers, which can lead to a poor user experience. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.),

Manager 8

Manager Engineering User Experience Revenue 8