Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. B2C companies supported by ad models are a little different. Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Help Scout Leadership

MAY 13, 2021

A second consideration reflects a key difference in B2B versus B2C: Realize that in most cases, the human with whom you are interacting isn’t spending “their” money, so what they value will have a different flavor than a traditional B2C relationship. and “lowercase-i-incentives” (status amongst peers, achievement of key metrics, etc.)

B2B 64

B2B B2C Benefits Metrics 64

Peter Winick

AUGUST 29, 2022

In addition, we can help you implement marketing, research, and sales. So there’s the classic B2C marketing research data. So you are going to conduct surveys with X number of, you know, six sales and you will publish those results. Contact us for more information. Never thought about it that way.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. In addition, we can help you implement marketing, research, and sales. Maybe after this.

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Here’s Why.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Tactic #4: Run direct sales. Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Once you reach scale, fraud becomes a real issue. Watch for it as you grow, and invest in addressing it. Here’s Why.

User Experience 48

User Experience Retention Marketing Travel 48

Peter Winick

NOVEMBER 21, 2022

In addition, we can help you implement marketing, research, and sales. Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? Now that’s everybody and that’s even true B2C. And like you said, don’t try and get everyone forget that vanity metric. And why should I care?

Metrics 246

Metrics Sales Sales Retention 246