Peter Winick

NOVEMBER 21, 2022

Or are we getting wrapped up in just a bulk audience that you want for vanity metrics? And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. That’s a tough challenge.

Metrics 246

Metrics Sales Sales Retention 246

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Harvard Business Review

NOVEMBER 5, 2015

In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? We created a metric that reflects the number of ways companies use marketing analytics in 11 areas from customer acquisition to multichannel marketing. Across all companies this “use metric” has a mean of 2.9

Marketing 15

Marketing ROI B2C Metrics 15

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. Long-term, measure the ROI to make sure it’s worth the time. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48