Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Examples : Lyft: [link].

Retention 111

Retention User Experience Travel Marketing 111

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization. So let’s begin.

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Increase benefits: Guaranteed revenue, online payments. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Examples : Lyft: [link].

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MAY 12, 2015

He’s an instrument-driven marketing leader who has reorganized his global marketing organization around what he describes as a “marketing revenue center,” which propagates tools, best practices and training across the global organization. to business metrics like customer acquisition, growth, retention and profitability.

B2C 15

B2C Metrics Marketing Reorganization 15

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. Truly reliable feedback and metrics. A clear link to financial and strategic outcomes.

Compensation 13

Compensation Metrics B2C B2B 13

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. This post is part of Creating a Customer-Centered Organization. As Engine co-founder Oliver King has said, "A great service comes from a great organization."

B2B 15

B2B Travel B2C Engineering 15

Harvard Business Review

OCTOBER 2, 2012

Recently, I wrote about Akamai, a company with strong network effects that successfully transitioned from a single product to build a platform that garners over a billion dollars in revenue and is now a core part of the Internet's fabric. Going B2C was daunting and not in our core DNA," Kaufer remarked. Big Data meets travel.in

Scaling 11

Scaling Travel Engineering Revenue 11