Chief Executive

APRIL 21, 2023

Belt is founder and CEO of EverGrain, an emerging operation within AB InBev that “upcycles” spent barley from the brewing process into ingredients in a growing number of consumer packaged goods including barley “milk,” inclusions in nutritional supplements, and the nutrients in a new line of sports drinks.

B2C 98

B2C B2B Metrics Scaling 98

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. B2C companies supported by ad models are a little different. To start off, let’s address a common myth.

SaaS 111

SaaS Sales Sales B2C 111

Zenefits

AUGUST 30, 2022

It operates similar to the way customer relationship management software works to track customers across touchpoints and keep them engaged. In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. Use data visualization dashboards to track key metrics to gauge success.

Manager 64

Manager Recruitment Onboarding B2C 64

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Examples : Tips : Takes very few people to operate, should pay for itself from day 1. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Cost : Medium. Examples : Lyft: [link]. DoorDash: [link].

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Travel B2C Engineering 15

Harvard Business Review

JUNE 23, 2015

Railway operators and wind farm owners were among the first to deploy the concept. Companies like John Deere have launched new business models for selling digital subscription services to farmers and operators of construction and mining equipment. Turns out, data from all of these little things can make a big difference.

B2C 15

B2C B2B Transportation Software 15