Harvard Business Review

DECEMBER 24, 2015

That’s because not all social media discussion revolves around B2C products. One study found that 62% of respondents said they’d purchase products or services from a B2B company after reading a positive review, while only 42% said they’d purchase from a B2C company after reading a positive review.

B2B 14

B2B Media B2C Marketing 14

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization.

Sales 130

Sales Sales Education Scaling 130

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 5, 2015

We created a metric that reflects the number of ways companies use marketing analytics in 11 areas from customer acquisition to multichannel marketing. Across all companies this “use metric” has a mean of 2.9 standard deviation = 3.22). For marketing ROI, the figure is 0.61%.

Marketing 15

Marketing ROI B2C Metrics 15

Harvard Business Review

AUGUST 2, 2012

The reality is, today's best-in-class sales (and marketing) techniques look very little like the conventional wisdom deeply embedded in most organizations' performance metrics, sales process, pipeline management tools, marketing messages, and rep training manuals. In many ways, it was the golden age of the solution sale.

B2B 18

B2B Sales Sales B2C 18

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Don’t over-optimize metrics. Marketers optimize their campaigns for particular metrics, usually some combination of awareness, sales or advocacy.

Marketing 15

Marketing Metrics B2C Media 15

Harvard Business Review

MAY 12, 2015

Performance CMOs shift the conversation from activity metrics — site traffic and audience engagement, for example; and vanity metrics — likes, followers, retweets, etc.; to business metrics like customer acquisition, growth, retention and profitability. The truth, according to Stobaugh, lies only in the data.

B2C 15

B2C Metrics Marketing Reorganization 15

Harvard Business Review

SEPTEMBER 22, 2011

More and more companies are tying incentive pay to customer metrics. Pep Boys, a US auto parts store chain, reports in its proxy statement that customer metrics are now an important part of its executive compensation system. Truly reliable feedback and metrics. A clear link to financial and strategic outcomes.

Compensation 13

Compensation Metrics B2C B2B 13

Harvard Business Review

DECEMBER 12, 2012

Buzz volume" is one of the metrics offered by a new generation of social-media-based tools that are transforming the way corporations gather intelligence about customers and competitors. A number of companies, B2C and B2B alike, now realize the potential benefits of monitoring conversation flows from social networks.

Media 18

Media B2C B2B Strategic Planning 18

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. This post is part of Creating a Customer-Centered Organization. As Engine co-founder Oliver King has said, "A great service comes from a great organization."

B2B 15

B2B Travel B2C Engineering 15

Harvard Business Review

JUNE 23, 2015

For instance, GE’s Predix cloud platform is all about the performance metrics of water plants, gas turbine plants and other industrial systems, rather than the features of all the hardware and software that makes it happen. The scope and speed vary, but the shifts are more fundamental.

B2C 15

B2C B2B Transportation Software 15

Harvard Business Review

FEBRUARY 5, 2018

Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established. Things like organization design, training, improved processes, and new shared metrics and performance standards are.).

B2C 15

B2C B2B Operations Small Business 15

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. I took a few of the relevant metrics - unique visitors, revenue and market capitalization - and calculated a few ratios to demonstrate how good a job TripAdvisors does at monetizing their users.

Scaling 11

Scaling Travel Engineering Revenue 11

Harvard Business Review

DECEMBER 15, 2017

Industry cluster metrics measure the size of the pool of potential customers for B2B or B2C companies, and market stability metrics measure institutional, business, and social stability.)

Government 8

Government Operations Marketing B2C 8

Peter Winick

AUGUST 29, 2022

So there’s the classic B2C marketing research data. And one of the things that I see certainly there, when you put ideas out in the world, there are some people who will respond to hard metrics and data, and that’s exactly where they gravitate to. Never thought about it that way. People still need to connect with the idea.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. I''ll discuss each one below. 1) Enterprise Sales.

Marketing 9

Marketing Sales Sales SaaS 9

Harvard Business Review

DECEMBER 13, 2017

Defining and tracking success metrics. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), The art of resource allocation (it is not a science!). Performing market assessments. Translating business-to-technical requirements, and vice versa.

Manager 8

Manager Engineering User Experience Revenue 8