Chief Executive

APRIL 21, 2023

million metric tons of spent grain each year, part of worldwide industry production of about nine million metric tons. In the B2C world you measure things so quickly, thinking about them in six-month or yearly timelines,” said Belt, who previously was global vice president of sustainability for AB InBev.

B2C 98

B2C B2B Metrics Scaling 98

Help Scout Leadership

MAY 13, 2021

A second consideration reflects a key difference in B2B versus B2C: Realize that in most cases, the human with whom you are interacting isn’t spending “their” money, so what they value will have a different flavor than a traditional B2C relationship. and “lowercase-i-incentives” (status amongst peers, achievement of key metrics, etc.)

B2B 64

B2B B2C Benefits Metrics 64

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. B2C companies supported by ad models are a little different. To start off, let’s address a common myth.

SaaS 111

SaaS Sales Sales B2C 111

Peter Winick

AUGUST 29, 2022

So there’s the classic B2C marketing research data. And one of the things that I see certainly there, when you put ideas out in the world, there are some people who will respond to hard metrics and data, and that’s exactly where they gravitate to. Never thought about it that way. People still need to connect with the idea.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Zenefits

AUGUST 30, 2022

In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. Another significant advantage of a CRM as part of your HR software stack is that you get a variety of metrics and reports. Use data visualization dashboards to track key metrics to gauge success. Recruiting emails.

Manager 64

Manager Recruitment Software B2C 64

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Retention metrics roundup of articles and links by Andrew Chen. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place.

User Experience 111

User Experience Retention Marketing Travel 111

Peter Winick

JUNE 29, 2023

They discuss thought leadership strategy (and how to create one), as well as the baseline criteria and metrics you should use, the warning signals that your strategy isn’t working, and the importance of alignment across the organization.

Sales 130

Sales Sales Education Scaling 130