Peter Winick

MARCH 16, 2023

And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. So tell me, I don’t know, maybe what was it about that that was interesting to you were resonating with you most?

Scaling 130

Scaling Real Estate Sales Sales 130

Harvard Business Review

JULY 31, 2012

Sophisticated sales organizations now have the ability to combine, sift, and sort vast troves of data to develop highly efficient strategies for selling into micromarkets. In fact, we've found that micromarket strategy is perhaps the most potent new application of big-data analytics in B2B sales.

Sales 15

Sales Sales B2B B2C 15

Harvard Business Review

APRIL 10, 2013

By walking relationship managers through the profile creation process, explaining compliance considerations, and establishing baseline business rules, organizations like Thrivent are able to balance encouraging an authentic, human voice for each rep while aligning with corporate guidelines.

Sales 8

Sales Sales B2C B2B 8

Peter Winick

AUGUST 21, 2023

As the Founder of Box of Crayons, Michael ensured the company benefitted from his best-selling books and reputation, but also ensured the sales training could stand without him. He shares both the B2B and B2C strategy that is allowing him to work 1 hour a month for Box of Crayons without the company falling apart in his absence.

Marketing 130

Marketing Sales Sales Revenue 130