B2C Implementation ROI 
Eric Jacobsen Blog
MARCH 20, 2021
Mid-February brought the visually-engaging, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
Eric Jacobsen Blog
JANUARY 30, 2021
Mid-February brings the beautifully presented, coffee-table-styled book, Fast Times: How Digital Winners Set Direction, Learn, and Adapt , written for senior executives who are frustrated by the slow pace and limited return on investment (ROI) of their digital transformation, and are unsure what’s holding them back. He is based in Paris.
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Peter Winick
NOVEMBER 21, 2022
In addition, we can help you implement marketing, research, and sales. And the problem is we get down to ROI and there’s always going to be someone that says, well, but how much is it going to cost per person? Now that’s everybody and that’s even true B2C. Contact us for more information.
Harvard Business Review
NOVEMBER 5, 2015
In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? For marketing ROI, the figure is 0.61%. This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B.
Harvard Business Review
SEPTEMBER 25, 2018
While business-to-consumer (B2C) firms in industries like fashion, beauty, toys, and consumer electronics have traditionally spent the most on influencer marketing, collaborating with a variety of different influencers across multiple campaigns, B2B firms are also increasingly turning to local influencers to engage their target customers.
Harvard Business Review
NOVEMBER 19, 2013
He was especially sensitive to the human side of how this would get approved and implemented internally. On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important. He was looking for an outside team to help Kuoni approach this question, but there were a few ground rules.
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