Forbes Leadership

SEPTEMBER 11, 2022

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think.

B2C 98

B2C B2B Advertising Media 98

Chief Outsiders

FEBRUARY 20, 2023

With 43% of B2B buyers reporting to Gartner that they prefer a “seller-free” experience, Sales Enablement tools are becoming a necessity in the modern Sales Organization for B2B and B2C sellers.

Sales 105

Sales Sales B2C B2B 105

Chief Executive

APRIL 21, 2023

In the B2C world you measure things so quickly, thinking about them in six-month or yearly timelines,” said Belt, who previously was global vice president of sustainability for AB InBev. So a five-year plan is great for an ingredient company but too slow for fast-moving B2C.” • Leverage the right strengths. “If

B2C 98

B2C B2B Metrics Scaling 98

Forbes Leadership

APRIL 30, 2023

This customer service and CX research is vital to anyone in any industry (B2B or B2C) who has customers—and that’s everyone!

B2C 77

B2C B2B 77

Liquid Planner Collaboration

APRIL 7, 2020

Whether you’re working with B2B investors or B2C backers, keeping your stakeholders in the loop about the current status of your project is of utmost importance. Katherine Michael, Head of Finances at Be Graded , spoke on the matter briefly: “There is no shame or weakness in sharing the stakes of your project with B2C/B2B stakeholders.

B2C 106

B2C Deliverables Manager B2B 106

Forbes Leadership

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2B 76

B2B B2C 76

Help Scout Leadership

AUGUST 22, 2023

B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article

B2B 75

B2B B2C 75

Forbes Leadership

DECEMBER 23, 2022

Here are five crucial points you shouldn’t ignore when drafting your own B2B launch strategy.

B2B 66

B2B B2C 66

Peter Winick

DECEMBER 18, 2022

And as a general rule, when you’re moving into the B2C space, that’s marketing. And it’s the difference between marketing and selling as a thought leader. So, clearly those are two separate functions that have a whole set of rules, and cadences, and best practices, etc. It’s high volume, low ticket, sales funnels, etc.

Marketing 100

Marketing Sales Funnel B2C Sales 100

Forbes Leadership

MAY 19, 2023

A strong focus on a few particularly loyal customers no longer seems appropriate for B2C or B2B companies.

B2C 60

B2C B2B 60

Help Scout Leadership

MAY 13, 2021

A second consideration reflects a key difference in B2B versus B2C: Realize that in most cases, the human with whom you are interacting isn’t spending “their” money, so what they value will have a different flavor than a traditional B2C relationship. There’s much that is the same in both B2B and B2C when something goes wrong.

B2B 64

B2B B2C Benefits Metrics 64

Sweet Process

FEBRUARY 13, 2022

The final product developed under this process is fully customized to enhance the user experience for the B2B or B2C company’s clients. Image Credit: conceptboard.com Enterprise Product development is the process of keeping track of software development that completes the user’s specific requirements.

B2C 52

B2C User Experience B2B Software 52

Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. And how do you create a movement that they love, right.

B2B 272

B2B Marketing Sales Sales 272

AIHR

JULY 17, 2024

Example 2: B2C vs. B2B goals Scenario: A tech startup’s marketing team generates most of its turnover from B2C activities. At the end of the year, the team members learn they must spend significantly more time on B2B activities in the coming year to support the sales team as it ramps up its B2B efforts.

Manager 111

Manager B2B B2C Operations 111

Chief Executive

MAY 11, 2023

This is the only sensible way businesses can align their sales and marketing efforts across all B2B and B2C industries. Sales and marketing should not only agree on objectives but also exchange insights about what they observe on top of the funnel (marketing) and down the funnel (sales).

Sales 98

Sales Sales Marketing Revenue 98

Andrew Chen

DECEMBER 20, 2016

B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

SaaS 111

SaaS Sales Sales B2C 111

Help Scout Leadership

APRIL 27, 2021

This easily transfers into the B2C or B2B relationship and should influence the creation of great customer experiences. With chapter titles like “Tell the Truth,” “Shut Up and Listen,” and “Put Your Head on Their Shoulders,” the authors create a guide for using the power of being nice to create success in the business world.

B2C 119

B2C B2B Implementation Manager 119

Chief Executive

MARCH 28, 2023

B2C Customers • Customer-facing bots already cause frustration in many sectors; do not add friction. • If a candidate would use such platforms, that same employee would do so in your office. • AI can certainly help in the hiring process, as long as those products are scientifically validated and reduce bias.

Deliverables 98

Deliverables B2C B2B Risk Management 98

Help Scout Leadership

AUGUST 22, 2023

We decided to take a data-driven approach to identifying the top companies in B2B, B2C, and ecommerce that are delivering memorable support. Read the full article

B2C 40

B2C eCommerce B2B 40

Peter Winick

AUGUST 29, 2022

So there’s the classic B2C marketing research data. And that doesn’t matter whether it’s C-level executives who have the best B-school degrees or, you know, you’re talking in B2C, consumer packaged goods. People still need to connect with the idea. And only a small percentage of people connect through data.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Zenefits

DECEMBER 2, 2022

While B2C companies can gain considerable leverage through TikTok, Twitter, and other platforms, B2B organizations can create longer, more insightful posts on LinkedIn. Consider uploading a photo or video of your employee and a description of their successful role at the company. The length of your post depends on the platform.

Retention 102

Retention B2C Media Benefits 102

Zenefits

JULY 2, 2022

While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche. If you have a specific sales campaign or event, especially for B2C prospective customers, this is the place to promote it. Organic engagement is difficult to stimulate.

B2C 52

B2C Small Business Media eCommerce 52

Peter Winick

AUGUST 1, 2022

But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. So you could get away years ago with putting out a white paper or having one single expert speak at a conference or do exact columns for your CEO and say, okay, we check the box done.

Sales 240

Sales Sales Scaling Marketing 240

Vantage Circle

JUNE 8, 2022

Moreover, B2C services, especially online stores, focus more on diversity in their key departments. With hundreds of thousands of businesses operating globally, catering to foreign customers' needs and meeting their expectations has become a primary concern. This includes marketing, sales, and customer support.

Recruitment 79

Recruitment Diversity Inclusion B2C 79

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. Justin ended up trying many different options — including as a partner of YC — and didn’t feel like he was learning/growing and the feedback cycle is too slow. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

B2B 87

B2B B2C Marketing Software 87

Peter Winick

MARCH 16, 2023

And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. So tell me, I don’t know, maybe what was it about that that was interesting to you were resonating with you most?

Scaling 130

Scaling Real Estate Sales Sales 130

Zenefits

AUGUST 30, 2022

In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. By bringing together all of your hiring activities into one centralized platform, a CRM can improve your process by automating: Building candidate pipelines. Recruiting emails. Job offers and approvals. Interview scheduling.

Manager 64

Manager Recruitment Software B2C 64

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Cost : Medium.

User Experience 111

User Experience Retention Marketing Travel 111

Chief Executive

OCTOBER 20, 2022

They have a playbook around developing deep expertise, serving customers extraordinarily well, both B2B and B2C. “What differentiates this core of companies,” Padhi explained, “is that innovation is the core of what they do.

Cash Flow 52

Cash Flow B2C Operations Revenue 52

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers.

B2B 65

B2B Sales Sales Marketing 65

Peter Winick

APRIL 17, 2023

And I got to be books and B2C books, I got courses. I kind of know now as a podcaster, and I’m writing a book about mentorship, but I’m an agent and I do think maybe I’ve diluted my market a little bit by kind of being all things to too many people.

Marketing 211

Marketing Media Education Sales 211

Brian Balfour

JULY 5, 2017

But for 80% of B2C and B2B products out there, flat retention curves is what you are looking for. For example, an online dating product has natural churn built into success. A new insurance tech company where success for a customer is finding an insurance plan will also have natural churn built in.

Marketing 76

Marketing Retention Sales Sales 76

Mind Tools Team Management

NOVEMBER 17, 2022

B2C Director, Mel Dowding, went on maternity leave at the end of May 2020 and her son was born around two weeks later. A few months ago, I caught up with a couple of my colleagues about their experience of maternity leave and what happens when it ends. Confidence Crisis! Mel Dowding.

B2C 49

B2C Manager Benefits Recruitment 49

AIHR

DECEMBER 15, 2023

In this scenario, HR is seen as an “end-to-end organization within an organization,” operating more as a B2C and B2B agency. Scenario 3: Unbundled and evolved Scenario 3 is the opportunity for HR to reframe the profession.

Compliance 52

Compliance Operations B2C Administration 52

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. Justin ended up trying many different options — including as a partner of YC — and didn’t feel like he was learning/growing and the feedback cycle is too slow. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

B2B 40

B2B B2C Marketing Software 40

Peter Winick

JUNE 29, 2023

One of the things that struck me and I’ve heard in many different forms from people is on the sales side and the revenue generation side that certainly given the way buyer behaviors have changed B2C in terms of research and even B2B, now, the old ways of selling aren’t working and the buyer is a whole lot more educated before they walk (..)

Sales 130

Sales Sales Education Scaling 130

Walk Me

JANUARY 16, 2023

It supports both B2C and B2B shipping. In 2021 UPS overtook rival FedEx as the biggest transportation company in the world. United Parcel Service (UPS) is one of America’s global logistics companies. UPS recorded annual revenue of $97.2 billion in 2021, which is a 15% increase over 2020. Annual profits for UPS in 2021 came out at $12.8

Transportation 52

Transportation Digital Transformation Travel Change Management 52