Forbes Leadership

OCTOBER 13, 2022

Understanding the nuances and potential pitfalls of targeting customers based on personal data and predictive analytics can make all the difference for B2C companies.

B2C 68

B2C 68

AIHR

JULY 17, 2024

Example 2: B2C vs. B2B goals Scenario: A tech startup’s marketing team generates most of its turnover from B2C activities. At the end of the year, the team members learn they must spend significantly more time on B2B activities in the coming year to support the sales team as it ramps up its B2B efforts.

Manager 111

Manager B2B B2C Onboarding 111

Help Scout Leadership

APRIL 27, 2021

This easily transfers into the B2C or B2B relationship and should influence the creation of great customer experiences. With chapter titles like “Tell the Truth,” “Shut Up and Listen,” and “Put Your Head on Their Shoulders,” the authors create a guide for using the power of being nice to create success in the business world.

B2C 299

B2C B2B Implementation Manager 299

Forbes Leadership

NOVEMBER 9, 2022

Work on the user experience your clients have with you, and improve it constantly.

B2C 76

B2C B2B User Experience Marketing 76

Help Scout Leadership

AUGUST 22, 2023

We decided to take a data-driven approach to identifying the top companies in B2B, B2C, and ecommerce that are delivering memorable support. Read the full article

B2C 100

B2C eCommerce B2B 100

Forbes Leadership

SEPTEMBER 11, 2022

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you think your business isn’t right for TikTok, you may want to think again. If you’re like most businesspeople, TikTok is not what you think.

B2C 98

B2C B2B Advertising Media 98

Chief Executive

APRIL 21, 2023

In the B2C world you measure things so quickly, thinking about them in six-month or yearly timelines,” said Belt, who previously was global vice president of sustainability for AB InBev. So a five-year plan is great for an ingredient company but too slow for fast-moving B2C.” • Leverage the right strengths. “If

B2C 98

B2C B2B Metrics Scaling 98

Liquid Planner Collaboration

APRIL 7, 2020

Whether you’re working with B2B investors or B2C backers, keeping your stakeholders in the loop about the current status of your project is of utmost importance. Katherine Michael, Head of Finances at Be Graded , spoke on the matter briefly: “There is no shame or weakness in sharing the stakes of your project with B2C/B2B stakeholders.

B2C 106

B2C Deliverables Manager B2B 106

Forbes Leadership

DECEMBER 23, 2022

Here are five crucial points you shouldn’t ignore when drafting your own B2B launch strategy.

B2B 66

B2B B2C 66

Forbes Leadership

APRIL 30, 2023

This customer service and CX research is vital to anyone in any industry (B2B or B2C) who has customers—and that’s everyone!

B2C 77

B2C B2B 77

Forbes Leadership

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2B 76

B2B B2C 76

Peter Winick

DECEMBER 18, 2022

And as a general rule, when you’re moving into the B2C space, that’s marketing. And it’s the difference between marketing and selling as a thought leader. So, clearly those are two separate functions that have a whole set of rules, and cadences, and best practices, etc. It’s high volume, low ticket, sales funnels, etc.

Marketing 100

Marketing Sales Funnel B2C Sales 100

Forbes Leadership

MAY 19, 2023

A strong focus on a few particularly loyal customers no longer seems appropriate for B2C or B2B companies.

B2C 60

B2C B2B 60

Eric Jacobsen Blog

JANUARY 20, 2014

If you don''t yet believe the power of social selling, consider these stats and realities from Belew''s book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 77

B2C Media Sales Sales 77

Andrew Chen

DECEMBER 20, 2016

B2C companies supported by ad models are a little different. This is true for a lot of B2C companies that have very short decision funnels for users: Snapchat, Instagram, and others. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

SaaS 111

SaaS Sales Sales B2C 111

Chief Executive

MAY 11, 2023

This is the only sensible way businesses can align their sales and marketing efforts across all B2B and B2C industries. Sales and marketing should not only agree on objectives but also exchange insights about what they observe on top of the funnel (marketing) and down the funnel (sales).

Sales 98

Sales Sales Marketing B2C 98

Sweet Process

FEBRUARY 13, 2022

The final product developed under this process is fully customized to enhance the user experience for the B2B or B2C company’s clients. Image Credit: conceptboard.com Enterprise Product development is the process of keeping track of software development that completes the user’s specific requirements.

B2C 52

B2C B2B User Experience Software 52

Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. And how do you create a movement that they love, right.

B2B 268

B2B Marketing B2C Sales 268

Peter Winick

AUGUST 29, 2022

So there’s the classic B2C marketing research data. And that doesn’t matter whether it’s C-level executives who have the best B-school degrees or, you know, you’re talking in B2C, consumer packaged goods. People still need to connect with the idea. And only a small percentage of people connect through data.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Chief Executive

MARCH 28, 2023

B2C Customers • Customer-facing bots already cause frustration in many sectors; do not add friction. • If a candidate would use such platforms, that same employee would do so in your office. • AI can certainly help in the hiring process, as long as those products are scientifically validated and reduce bias.

Deliverables 98

Deliverables B2C B2B Risk Management 98

Eric Jacobsen Blog

OCTOBER 29, 2015

If you don't yet believe the power of social selling, consider these stats and realities from Belew's book : Without social selling, 40 percent of sales teams make less than 80 percent of quota, on average (Xactly research).

B2C 65

B2C Media Sales Sales 65

Vantage Circle

JUNE 8, 2022

Moreover, B2C services, especially online stores, focus more on diversity in their key departments. With hundreds of thousands of businesses operating globally, catering to foreign customers' needs and meeting their expectations has become a primary concern. This includes marketing, sales, and customer support.

Recruitment 97

Recruitment Diversity Inclusion B2C 97

Eric Jacobsen Blog

DECEMBER 8, 2014

Buyers no longer depend on salespeople to provide information and educate them on products or solutions -- Buyers now have extended number of places they can get this information 67 percent of B2C companies surveyed use Facebook to generate leads (Webmarekting123) 60 percent of best-in-class companies train salespeople in how to engage in online conversations (..)

B2C 53

B2C Media Sales Sales 53

Peter Winick

AUGUST 1, 2022

But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. So you could get away years ago with putting out a white paper or having one single expert speak at a conference or do exact columns for your CEO and say, okay, we check the box done.

Sales 240

Sales Sales Scaling Marketing 240

Zenefits

DECEMBER 2, 2022

While B2C companies can gain considerable leverage through TikTok, Twitter, and other platforms, B2B organizations can create longer, more insightful posts on LinkedIn. Consider uploading a photo or video of your employee and a description of their successful role at the company. The length of your post depends on the platform.

Retention 102

Retention B2C Onboarding Benefits 102

Eric Jacobsen Blog

MARCH 18, 2013

Here are his answers : Question : When you consider all the Business-To-Consumer (B2C) companies in the U.S., Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way? Solis recently answered three questions I had after reading the book.

B2B 45

B2B B2C Media Travel 45

Zenefits

JULY 2, 2022

While both B2B and B2C businesses can use Twitter to boost their online presence, the key to doing well is to engage with other users within your niche. If you have a specific sales campaign or event, especially for B2C prospective customers, this is the place to promote it. Organic engagement is difficult to stimulate.

B2C 52

B2C eCommerce Small Business Media 52

Andrew Chen

JULY 25, 2019

Tradeoffs between B2B versus B2C companies. Justin ended up trying many different options — including as a partner of YC — and didn’t feel like he was learning/growing and the feedback cycle is too slow. Justin ended up picking a new startup because it’s the #1 vehicle for personal growth.

B2B 87

B2B B2C Marketing Software 87

Peter Winick

MARCH 16, 2023

And I am very I’ve been focused for the last seven months on more of a B2C audience trying to get my Amazon sales, my Amazon reviews, trying to share people about my book and things like that. So tell me, I don’t know, maybe what was it about that that was interesting to you were resonating with you most?

Scaling 130

Scaling Real Estate Sales Sales 130

Zenefits

AUGUST 30, 2022

In B2C transactions, personalized emails can increase open rates by as much as 50% and create more conversions. By bringing together all of your hiring activities into one centralized platform, a CRM can improve your process by automating: Building candidate pipelines. Recruiting emails. Job offers and approvals. Interview scheduling.

Manager 64

Manager Recruitment Onboarding B2C 64

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Sometimes this includes convincing them to switch from a different platform, sometimes it includes teaching them how to do it in the first place. Cost : Medium. Impact on Airbnb supply growth : Medium-Large. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Peter Winick

AUGUST 15, 2022

B2B and B2C. I’m going to fast forward a little prior to Mitch spent close to two decades building, running and selling his agency to WPP, one of the world’s most valuable marketing communication holding companies in the world. He was most recently president of Europe, a global marketing agency. He’s on the 100 coaches.

Marketing 237

Marketing Scaling B2C eCommerce 237

Eric Jacobsen Blog

JANUARY 15, 2012

Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns.

Marketing 58

Marketing Nonprofit Real Estate B2C 58

Eric Jacobsen Blog

MARCH 20, 2021

Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. He is based in Paris. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe.

Digital Transformation 52

Digital Transformation B2C Telecommunications ROI 52

Eric Jacobsen Blog

JANUARY 30, 2021

Dahlstrom , based in London, is the global leader for McKinsey Digital’s B2C team. Arora has held various operational and leadership positions with Apple, Sun Microsystems, 3M Groupon, and Staples. He is based in Paris. Hjartar is global leader of McKinsey Digital in the telecommunications, media and technology sectors and in Western Europe.

Digital Transformation 52

Digital Transformation B2C Telecommunications ROI 52

Brian Balfour

JULY 18, 2017

I'll walk through some examples: Most B2C companies driven by an ads model — companies like Facebook, WhatsApp, and Yelp — live on the left hand end of the spectrum. On far left you have businesses that have low ARPU and as a result have to use low CAC channels to drive customers.

B2B 65

B2B Sales Sales B2C 65

Harvard Business Review

MARCH 6, 2024

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research.

Marketing 29

Marketing B2C B2B Advertising 29