Vantage Circle

DECEMBER 8, 2017

FinancesOnline, a leading B2B software review website that has examined countless applications, has recognized Vantage Circle as a great HR system. The Great User Experience award for HR software solutions is ascribed only to efficient and well-designed solutions.

Software 40

Software B2B User Experience Employee Engagement 40

Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users?

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Chief Executive

JULY 29, 2022

It’s a way to unlock a lot of knowledge that’s trapped in our organization and others and to deliver better solutions for the end users, who in our industry are military and recreational customers. User-interface and user-experience software. B2B technology integrator. PROVE THAT IT WORKS. Dean Guida, CEO.

Software 98

Software Assets Engineering Marketing 98

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing Recruitment B2B 82

Vantage Circle

DECEMBER 16, 2021

Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business.

Media 52

Media Marketing Sales Sales 52

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Many have built up web development and user experience capabilities. Clearly, things need to improve.

Marketing 15

Marketing Metrics B2C Media 15

Harvard Business Review

MAY 7, 2014

In both B2B and B2C businesses, customers are doing their own research both online and with their colleagues and friends. Instead of a Customer Decision Journey, her approach might best be described as a User Experience Journey into which opportunities for transactions are thoughtfully embedded.

Marketing 14

Marketing Media B2C B2B 14

Harvard Business Review

OCTOBER 14, 2015

This holds true for B2B and B2C audiences alike. Consider the following commercial for Samsung: This ad does a terrific job of focusing on persuasion by showing the user experience with the product (a voice- and gesture-activated television), and in a meaningful environment, one if which the actor is also watching movies.

Advertising 15

Advertising Media B2C eCommerce 15

Harvard Business Review

FEBRUARY 7, 2018

Although our survey emphasized B2C brands, we believe the Purchase and Usage mindsets are equally, or even more, relevant for B2B brands. In addition, many B2B companies are moving to cloud-based services with membership and subscription-based business models. The key is to think about prospects not as buyers, but as future users.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

DECEMBER 13, 2017

Con: Engineers lose sight of the big picture and do not develop empathy for customers, which can lead to a poor user experience. There are of course many other factors to consider for any role such as the type of product you are building (B2B, B2C, industry, etc.), and of course the compensation and benefits.

Manager 8

Manager Engineering User Experience Revenue 8

Harvard Business Review

APRIL 29, 2016

applications pushed technology to address B2B market requirements. Enterprise IoT buyers seldom require great design, because most often the buyer is not the product’s end user. However, as the application of IoT expands to a broader range of commercial opportunities, enterprise B2B applications have become B2B2C.

User Experience 15

User Experience B2B B2C Engineering 15

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110