Forbes Leadership

NOVEMBER 17, 2022

In this article, I will address five common problems encountered within B2B sales funnels—and what features readers should seek to include in their revenue enablement solution.

Sales Funnel 71

Sales Funnel B2B Revenue Sales 71

Chief Outsiders

OCTOBER 24, 2023

In the realm of business-to-business (B2B) sales, blue lights, doorbusters, Black Friday sales, or penny pinchers don’t apply. Attention, bargain shoppers! That said, in our ever-evolving battleground, the age-old theory that "everyone buys a bargain" still holds.

B2B 63

B2B Sales Sales Sales Funnel 63

Andrew Chen

DECEMBER 20, 2016

Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans. CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel.

SaaS 111

SaaS Sales Sales B2C 111

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. Salesforce ). Salesforce ). Salesforce ).

Media 130

Media Sales Sales Marketing 130