Walk Me

NOVEMBER 11, 2021

Employees, after all, are the drivers of change, which means, among other things, that employee productivity , software utilization, and software ROI depend on factors such as: Employee engagement The digital employee experience Digital skills. Leverage the right adoption technology. Also, be sure to choose your adoption platform wisely.

Software 52

Software Implementation ROI Onboarding 52

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Those are your Adjacent Users. ” The Evolving Adjacent User Landscape.

Retention 145

Retention Accounts Marketing Metrics 145

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. Stage : Early-stage for B2C, an evergreen lever for B2B. Cost : Medium.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

APRIL 25, 2014

Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. Our analysis of 73 B2B technology companies shows that across sectors, the top 25% of companies achieve more than twice as much return on sales investment compared to the bottom 25%.

Sales 15

Sales Sales ROI Marketing 15

Andrew Chen

JULY 20, 2020

Solving for the Adjacent User through growth and scaling work helps your product realize its true product-market fit potential. Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Those are your Adjacent Users. ” The Evolving Adjacent User Landscape.

Retention 59

Retention Accounts Marketing Metrics 59

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

B2B 14

B2B Media B2C Education 14