Walk Me

NOVEMBER 11, 2021

Employees, after all, are the drivers of change, which means, among other things, that employee productivity , software utilization, and software ROI depend on factors such as: Employee engagement The digital employee experience Digital skills. Leverage the right adoption technology. Also, be sure to choose your adoption platform wisely.

Software 52

Software Implementation ROI Onboarding 52

15Five

MARCH 13, 2018

So you will want to outline the ROI of employee engagement for your CFO. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry. This worksheet can help you figure out just how much employee disengagement is costing you.

Employee Engagement 86

Employee Engagement Reorganization B2B Retention 86

Asana

JULY 12, 2022

The ROI on security. Compliance is a way to pay for security improvements, especially at B2B companies. These resources will get you an ROI, which doesn’t normally happen for normal security control implementation. It’s a common refrain in our industry that security is under-resourced.

Compliance 59

Compliance ROI Implementation B2B 59

Andrew Chen

AUGUST 8, 2022

However, I’ve also seen B2B contexts where in a professional setting, people tend towards inviting more if they are perceived as altruistic, giving out a large $ discount to others. You’ll need some kind of ROI metric to drive the strategy of the referral program. The Payback.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

AIHR

JANUARY 13, 2023

Get key insights into why HR is facing a critical skills gap and how leaders can get the ROI on learning that the business needs. The key to unlocking strong L&D ROI. it’s more important than ever to understand the critical success factors that determine the ROI of L&D investments.

ROI 52

ROI B2B 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

JULY 20, 2020

Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Elena: *”For B2B products, the way I like to think about sequencing is: First solve for those in the existing user base that can drive additional monetization. ” The Evolving Adjacent User Landscape.

Retention 145

Retention Accounts Marketing Metrics 145

Harvard Business Review

MARCH 7, 2017

A similar sequence has happened with B2B buying. By 2012, our research shows, nearly 60% of a typical B2B purchasing decision — researching solutions, ranking options, benchmarking pricing, and so on — was happening before the buyer even had a conversation with a supplier. Related Video. The 8 Types of Salespeople.

B2B 14

B2B Travel Benchmarking Sales 14

Liquid Planner Collaboration

MAY 22, 2023

The ability to make more informed decisions and maximize your return on investment (ROI) — every entrepreneur’s dream, right? Look at each project’s potential ROI and balance it against the associated risks. He has worked with dozens of SaaS and B2B companies to capture more organic traffic from better content.

Project Management 58

Project Management Manager ROI Software 58

Vantage Circle

DECEMBER 16, 2021

Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. Oktopost helps you with-. Managing content and improve reporting by assigning specific campaigns to every post you publish.

Media 52

Media Marketing Sales Sales 52

Harvard Business Review

APRIL 25, 2014

Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. Our analysis of 73 B2B technology companies shows that across sectors, the top 25% of companies achieve more than twice as much return on sales investment compared to the bottom 25%.

Sales 15

Sales Sales ROI Marketing 15

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

NOVEMBER 5, 2015

In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? For marketing ROI, the figure is 0.61%. This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B.

Marketing 15

Marketing ROI B2C Metrics 15

Andrew Chen

JULY 20, 2020

Are B2B customers constantly sharing screens with colleagues for a product that you previously thought of as a personal tool? Elena: *”For B2B products, the way I like to think about sequencing is: First solve for those in the existing user base that can drive additional monetization. ” The Evolving Adjacent User Landscape.

Retention 59

Retention Accounts Marketing Metrics 59

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. .” But it’s far from moneyball when it comes to event marketing.

ROI 14

ROI Sales Sales Revenue 14

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

B2B 14

B2B Media B2C Education 14

Harvard Business Review

FEBRUARY 22, 2016

At one global B2B sales organization, for example, sales people perennially complained about the burden of filing detailed reports on sales calls to accounts and prospects alike. Freeing up top salespeople was a terrific investment; empowering average and/or typical salespeople delivered poor ROI. The bottom line?

Compliance 14

Compliance Sales Sales B2B 14

Harvard Business Review

APRIL 19, 2018

Buyers, especially B2B buyers, want to know what others are doing with your product, not what they might do to improve productivity or other outcomes. Especially in B2B contexts, buyers must justify a decision to others in the organization who have competing priorities for limited funds. Don’t follow the herd.

Marketing 15

Marketing Sales Sales Sales Funnel 15

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Marketing 13

Marketing A/B Testing B2B Advertising 13

Harvard Business Review

JANUARY 18, 2016

There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users. Alibaba Escrow, a unit of Chinese e-commerce giant Alibaba, holds buyer payments for B2B transactions until goods are received satisfactorily, and then releases the cash to the seller.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Later, Brocade followed up with these customers to report on progress against these objectives. The results?

Marketing 15

Marketing Sales Sales Media 15

Harvard Business Review

APRIL 20, 2016

In the B2B world, it’s all about lead generation: getting people to hand over their email addresses and phone numbers so that you can spam and telemarket them into submission, where “submission” means actually buying your product. Which is exactly why I think Lyons is right to pillory these kinds of practices.

Marketing 14

Marketing Sales Funnel Media Advertising 14

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Help Scout Leadership

JUNE 22, 2021

The ROI of great customer service. “We 63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. Rather than view these statistics in a vacuum, layer them over your own experiences and the services you are currently offering. Salesforce ). Salesforce ). Salesforce ).

Media 325

Media Sales Sales Marketing 325

Peter Winick

APRIL 17, 2025

It highlights the role of clear communication, credibility, and long-term positioning in standing outespecially in B2B environments. ROI takes time. I’m a- Peter Winick But you can, in a B2B environment, have all of that foundational stuff and not be putting the energy into broadcast and amplified. Education builds trust.

B2B 177

B2B Metrics Sales Sales 177

Peter Winick

APRIL 10, 2025

Strategies every CEO should embrace to maximize thought leadership ROI Today, we explore why investing in your personal brand and strategically targeting micro-media can outperform broad-based PR and vanity metrics. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments.

Media 169

Media B2B Metrics Assets 169