Remove B2B Remove Revenue Remove User Experience
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces.

Metrics 110
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

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Top 10 Employee Advocacy Tools That You Need

Vantage Circle

Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business.

Media 52
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Intrapreneurial Pursuits: 11 CEOs On Bootstrapping Innovation In A Bumpy Economy

Chief Executive

It’s a way to unlock a lot of knowledge that’s trapped in our organization and others and to deliver better solutions for the end users, who in our industry are military and recreational customers. User-interface and user-experience software. B2B technology integrator. PROVE THAT IT WORKS. Dean Guida, CEO.

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What to look for when you’re hiring a Head of Growth

Andrew Chen

One of the most frequent questions that founders ask is – I’ve read all about the importance of user growth, so now, how do I hire a Head of Growth? Growing your startup’s users and revenue is so critical that it makes sense to hire someone to run it, and to potentially add a team underneath them to support this goal.

Scaling 82
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28 ways to grow supply in a marketplace — by Lenny Rachitsky, ex-Airbnb

Andrew Chen

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

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How to build a growth team – lessons from Uber, Hubspot, and others (50 slides)

Andrew Chen

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. New user experience.