Required reading for marketplace startups: The 20 best essays
Andrew Chen
JULY 10, 2018
Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Gives a sense on why B2B marketplaces often don’t work: [link]. Current trends in marketplaces.
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