Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MARCH 31, 2015

Three of five marketers use no tools to measure event ROI, and most companies plan and execute events without specific business objectives. Yet, after sales force costs, events are the biggest line item in many marketing budgets, especially for B2B firms. .” But it’s far from moneyball when it comes to event marketing.

ROI 14

ROI Sales Sales Revenue 14

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Marketing 13

Marketing A/B Testing B2B Advertising 13

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Later, Brocade followed up with these customers to report on progress against these objectives. The results?

Marketing 16

Marketing Sales Sales Media 16

Harvard Business Review

JANUARY 18, 2016

There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users. Alibaba Escrow, a unit of Chinese e-commerce giant Alibaba, holds buyer payments for B2B transactions until goods are received satisfactorily, and then releases the cash to the seller.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity.

Marketing 8

Marketing A/B Testing B2B Advertising 8

Help Scout Leadership

JUNE 22, 2021

The ROI of great customer service. “We Businesses can grow revenues between 4% and 8% above their market when prioritizing better customer service experiences. It helps grow revenue, maintain customer loyalty, and improve your overall business strategy. We see our customers as invited guests to a party, and we are the hosts.

Media 325

Media Sales Sales Marketing 325

Peter Winick

APRIL 10, 2025

Strategies every CEO should embrace to maximize thought leadership ROI Today, we explore why investing in your personal brand and strategically targeting micro-media can outperform broad-based PR and vanity metrics. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments.

Media 169

Media B2B Metrics Assets 169