Chief Outsiders

FEBRUARY 7, 2023

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 98

ROI Revenue B2B Implementation 98

Forbes Leadership

FEBRUARY 16, 2023

It is possible to grow revenue during times of economic uncertainty if you focus strategically on certain areas.

ROI 68

ROI B2B Revenue Marketing 68

Andrew Chen

JUNE 26, 2017

Paying for acquisition is one of the key channels still available, if you can find the right untapped audience segments with high ROIs. – but it’s also because competition is getting fiercer on Facebook ads, not less, which is evidenced by the rapid increase in the advertiser count as well as the increase in revenue per user. .

Advertising 111

Advertising Revenue B2B Marketing 111

15Five

MARCH 13, 2018

So you will want to outline the ROI of employee engagement for your CFO. In his research , Morgan found that companies that were focused on EX had more than four times the average profit of other organizations, and more than two times the average revenue. Outline the expected outcome and include evidence.

Employee Engagement 73

Employee Engagement Reorganization B2B Recruitment 73

Vantage Circle

DECEMBER 16, 2021

Oktopost is a social media management, social listening, and employee advocacy solution that enables B2B organizations to amplify their brand on social media and measure the real impact on the business. It would be best to strengthen your social media presence to escalate your company’s brand value and revenue generation.

Media 52

Media Marketing Sales Sales 52

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

User Experience 111

User Experience Retention Marketing Travel 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. Long-term, measure the ROI to make sure it’s worth the time. When I think about the ROI of things that you can do in a business, make certain that your customer is safely handed from acquisition to the activation.

User Experience 48

User Experience Retention Marketing Travel 48