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A New Brew: Harnessing B2C Practices for B2B Success

Chief Outsiders

If you know the difference between a watery, burnt, drip cup of coffee and a delectable, creamy cappuccino, you have all you need to build your business-to-business (B2B) company to new levels of success.

B2B 98
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5 Problems With B2B Sales Funnels And How To Solve Them With Revenue Enablement

Forbes Leadership

In this article, I will address five common problems encountered within B2B sales funnels—and what features readers should seek to include in their revenue enablement solution.

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Put Marketing at the Core of Your Growth Strategy

Harvard Business Review

Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 145
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Going Beyond Product to Purpose | Robin Daniels

Peter Winick

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. It’s always consumer brands, right? It really is.

B2B 280
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How to Use ABM to Drive Revenue Growth and ROI

Chief Outsiders

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 98
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CHC Expert Interview #76 with Peter Winick

Peter Winick

For over two decades, Peter has been at the forefront of transforming expertise into influence and revenue, guiding thought leaders, best-selling authors, and global experts to scale their impact and reach. ?️ Transform ideas into platforms for lasting global impact. Increase effectiveness in content creation, marketing, and extending reach.

B2B 130
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4 Ways Leaders Can Shape Company Culture To Impact Revenue & Profits

15Five

What is your strategy for lifting revenue or becoming more profitable? Bottom-line driven leadership makes sense, especially when startups and small companies face immense pressure from investors to hit revenue goals and face a future that’s uncertain, at best. Is it all about raising the bottom line , no matter the cost?

Revenue 42