Andrew Chen

JULY 10, 2018

Jonathan Golden (ex-Airbnb) on bootstrapping liquidity, adding host guarantees, reacting to competition, user experience. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Angela Tran Kingyens (VersionOne) on a Marketplace metrics dashboard. Current trends in marketplaces.

Metrics 110

Metrics eCommerce Retention SaaS 110

Walk Me

OCTOBER 4, 2021

Although there is no agreed-upon definition of which tool is the best to use for HCM adoption, digital adoption platforms (DAPs) are generally the best platforms to use when adopting any B2B SaaS application, including HCM platforms. DAPs, incidentally, are not limited to the adoption of HCM tools. Set goals for your adoption process.

Benefits 52

Benefits ROI Software B2B 52

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 111

Retention User Experience Travel Marketing 111

Andrew Chen

AUGUST 8, 2022

The headline best practice is that your referral program should target new users to refer their friends — this means prompting users during their initial onboarding flows, and adding emails as part of the onboarding, among other surface areas. Why focus on new users? The Payback.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. Tips : If most of your supply growth is coming from word-of-mouth, and especially if your users have large social graphs, then a referrals program is going to be huge for you. after a great experience).

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

OCTOBER 30, 2015

The Content Marketing Institute reports that although the majority of B2B and B2C marketers have some kind of content marketing program, less than 40% find those efforts effective. Many have built up web development and user experience capabilities. Don’t over-optimize metrics. Clearly, things need to improve.

Marketing 15

Marketing Metrics B2C Media 15