Andrew Chen

JUNE 26, 2017

Cohort analysis was a sophisticated approach, and we also didn’t have a sense for MAU, DAU or other more granular metrics. One of the killer features of Mixpanel is that it made understanding cohort-based retention turnkey. In B2B, we’re seeing the same phenomenon. Outbound used to be painstaking and manual.

Advertising 111

Advertising Revenue Retention B2B 111

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

Retention 111

Retention User Experience Travel Marketing 111

15Five

FEBRUARY 22, 2017

It’s important to not only set goals, but to outline specific metrics that will help you measure the success of your efforts at the company, department, and individual levels. This method takes a little more planning than the rest, but it will pay dividends in employee performance and retention. 2) Be Values & Mission-Driven.

Revenue 42

Revenue Employee Engagement Performance Management B2B 42

15Five

JANUARY 30, 2019

And, with lack of career development being one of the top reasons employees leave companies, if you want to improve employee retention, development, and motivation, intentionally investing in your employee’s development is not optional. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry.

Performance Review 87

Performance Review B2B Retention Metrics 87

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Since HubSpot is a B2B SaaS product, CAC would equal the cost to acquire a new customer on one of their Basic, Pro, or Enterprise plans.

SaaS 111

SaaS Sales Sales B2C 111

Walk Me

SEPTEMBER 2, 2021

And, since employee training affects the employee experience, it also affects other metrics such as employee retention, job satisfaction, recruitment costs, and more. Despite this specific difference, they do tend to track the same overall types of metrics. Another factor that affects training metrics is the task in question.

ROI 52

ROI Metrics Software Onboarding 52

Andrew Chen

MAY 14, 2018

Those working in growth and retention must continually seek “fresh powder.”. First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71

SaaS B2B Retention eCommerce 71

Andrew Chen

NOVEMBER 1, 2021

Network effects emerge when products, like marketplaces, social apps, B2B collaboration tools, and so on, get more useful the more users that are on them.In It’s usually a 100% focus on acquisition — and not much on retention at all, so it’s more hustle and less notifications/email-led. Next is Escape Velocity.

Scaling 82

Scaling Marketing Recruitment B2B 82

Andrew Chen

JANUARY 9, 2020

I did a Q&A on Quora about investing, growth channels, metrics, and life as a startup CEO — it was fun, and some of the answers ended up getting a million views! The internet culture supply chain works like this: Asia US teens Adults B2B. Want to know what B2B communication/collaboration will look like in 5 years?

Marketing 52

Marketing Retention B2B Scaling 52

Andrew Chen

JULY 20, 2020

To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep Dive. When you have Product-Market Fit , you have healthy retention curves (they flatten out). Reforge is a community for those leading and growing tech companies.

Retention 59

Retention Accounts Marketing Metrics 59

LSA Global

APRIL 16, 2021

Our organizational alignment research found that strategic clarity accounts for 31% of the difference between high and low performing sales teams in terms of revenue growth, profitability, customer retention, and sales leader effectiveness. And B2B solution selling is only getting harder.

Revenue 36

Revenue Sales Sales B2B 36

Andrew Chen

JUNE 25, 2019

Stage : Early-stage for B2C, an evergreen lever for B2B. Stage : Early-stage for B2C, an evergreen lever for B2B. What : Getting new users to a key milestone that you believe is important for long-term retention. Tactic #21: Optimize retention. Retention metrics roundup of articles and links by Andrew Chen.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

MAY 12, 2015

Performance CMOs shift the conversation from activity metrics — site traffic and audience engagement, for example; and vanity metrics — likes, followers, retweets, etc.; to business metrics like customer acquisition, growth, retention and profitability. The truth, according to Stobaugh, lies only in the data.

B2C 15

B2C Metrics Marketing Reorganization 15

Harvard Business Review

FEBRUARY 10, 2016

We also saw this pattern in the sales departments of other B2B sales organizations we worked with. These programs direct special development and retention resources to employees who have been identified as having an opportunity to be future leaders at the company. Large networks can predict potential.

Sales 15

Sales Sales B2B Software 15

Brian Balfour

JANUARY 11, 2018

We’ve all heard the rallying cry of the “One Metric That Matters”. But blindly buying into the concept of the one metric that matters (OMTM) is a fatal oversimplification. The one key metric can make you think that is not important.” 4 Reasons OMTM is Misleading Even the name “One Metric That Matters” is problematic.

Metrics 105

Metrics Retention Revenue SaaS 105

Andrew Chen

NOVEMBER 3, 2021

I plan to write a few essays on this topic — it’s relevant, given the new trend of “Product-Led Growth” in B2B, and the resurgence of new social apps in the wave of Creator Economy startups. Viral growth and retention are inextricably linked. This is a powerful metric, because it adds up. thanks, Andrew.

Retention 72

Retention B2B Metrics Marketing 72

Help Scout Leadership

JUNE 22, 2021

Increasing customer retention rates by just 5% can increase profits by between 25% and 95%. If you showed that metric to your sales team, they would advocate for your customer service team to get as many resources as they need. There are a few metrics that stand out. Bain & Company ). Salesforce Research ). Salesforce ).

Media 325

Media Sales Sales Sales Funnel 325

Andrew Chen

SEPTEMBER 4, 2018

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Why offline products are so compelling for acquiring customers. High frequency versus episodic usage products.

Marketing 75

Marketing Metrics Retention eCommerce 75

Zenefits

SEPTEMBER 9, 2022

If you’re a B2B software company hiring salespeople, LinkedIn might be your best recruiting tool. Regularly evaluate your social media metrics. For example, if you’re looking for marketing interns, you might have more success on TikTok than you would Twitter.

Recruitment 52

Recruitment Media Onboarding Inclusion 52

Andrew Chen

NOVEMBER 13, 2018

Above: When you just look at the cross-section of companies in the industry, many of the newest and best B2B and consumer companies have all built growth teams. Many of the key levers for driving more user acquisition, retention, engagement, can sometimes sit outside the toolkit for most great product leaders.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110