Peter Winick

MAY 13, 2024

Social media can serve as an R&D lab for testing ideas and gathering feedback. Follow Peter on X. This week’s music: David Usher ‘St. Lawrence River’. Takeaways Practice and refinement are essential for thought leaders to deliver valuable content.

B2B 130

B2B Metrics Media Marketing 130

Peter Winick

SEPTEMBER 19, 2022

In order to understand where this power cycle starts, I’ve invited Zoe Bermant, the CEO at ZoecialMedia, creator of the Caroself , and an expert in organic social media for B2B. That’s doing well and I think that personality piece the if you when you are posting and sharing sound like a hostage to your own social media.

Media 245

Media Recruitment Retention Scaling 245

Peter Winick

AUGUST 1, 2022

” We discuss the way social media is constantly misused by sales people seeking to use it as a hunting ground full of traps rather than a fertile field for relationship-building. But I think your buyers, whether they’re B2B or B2C, are much more sophisticated. You know, frankly, whether I’m speaking at a conference.

Sales 240

Sales Sales Scaling Marketing 240

Liquid Planner Collaboration

APRIL 7, 2020

Whether you’re working with B2B investors or B2C backers, keeping your stakeholders in the loop about the current status of your project is of utmost importance. Katherine Michael, Head of Finances at Be Graded , spoke on the matter briefly: “There is no shame or weakness in sharing the stakes of your project with B2C/B2B stakeholders.

B2C 106

B2C Deliverables Manager B2B 106

Forbes Leadership

SEPTEMBER 11, 2022

It’s become a serious contender for online/digital advertising dollars from all types of businesses, both B2C and B2B. If you’re like most businesspeople, TikTok is not what you think.

B2C 98

B2C B2B Advertising Media 98

Peter Winick

OCTOBER 24, 2022

Michelle is the Founder and B2B LinkedIn Strategist at The Good Trading Co., Michelle spent a career in B2B sales, and now she’s the founder and B2B LinkedIn strategist at the Good Trading Company. So, then all of a sudden, the B2B buyer, they had so much information at their disposal and then I watched my role changed.

B2B 145

B2B Sales Sales Marketing 145

Peter Winick

MAY 27, 2024

Bill and Clemence explore her career transition from supply chain engineering to big data and social media, driven by her curiosity about the future impact of collective intelligence and connection data on human behavior and business. You know, I and then he talked about social media, you know, going to school. The pandemic hit.

Hospitality 236

Hospitality Engineering Marketing B2B 236

Peter Winick

OCTOBER 17, 2022

But at the same time, I think you also see it in B2B organizations that are providing product or service, and it becomes an unnatural fear and counterproductive that you want something in exchange for the idea. It doesn’t think about social media and you’ve got 5 to 8 seconds at most to get attention. Have you seen that?

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

Peter Winick

OCTOBER 3, 2022

When attempting to measure and reach scale, thought leaders often look to social media metrics such as followers, engagement, and likes. But if we step away from the kitchen and into the world of social media, we use different measures of scale, such as likes, followers, engagement. Often in B2B thought leadership. Dwell time.

Scaling 130

Scaling Metrics Marketing B2B 130

AIHR

OCTOBER 11, 2023

It processes content from sources such as internal communication platforms, social media, and anonymous feedback systems and assigns it a sentiment score. This is what its first rows look like: jobtitle department salary gender age tenure performance joblevel contract education Software Designer B2B 39621.75

B2B 122

B2B Education Software Benefits 122

Andrew Chen

AUGUST 21, 2023

There’s been a big wave of Creator Economy startups over the past few years, as the rise of social media platforms has empowered content creators to become a focal point for consumer engagement. A familiar curve emerges: While power laws naturally emerge in social media platforms, that can’t be the only other explanation.

Real Estate 88

Real Estate Media Revenue B2B 88

Peter Winick

OCTOBER 10, 2022

I think there is not the B2B sales are an going to really fundamentally reset how we engaged with clients and how we help them through their buying process. In this case, B2B selling. They were really there and they couldn’t say to me with the level of authority or gravitas, this is going to be okay. No, not sharing it with you.

Marketing 189

Marketing Sales Sales B2B 189

Zenefits

DECEMBER 2, 2022

A general blurb can be featured on your company website, within a press release, or on your social media platforms. Share worker success in a social media post. The different social media platforms where you showcase your products and services can also include employee appreciation posts.

Retention 102

Retention B2C Onboarding Benefits 102

Andrew Chen

AUGUST 20, 2021

For creators who weren’t yet successful in the traditional mold — with an agent, TV show deal, or otherwise — the openness of the social media ecosystem became a huge plus. The social media platforms became a major force for brand and advertising dollars. This created a new type of talent. Every edge counts.

B2B 96

B2B Software Media Advertising 96

Chief Executive

MARCH 28, 2023

Wide media attention on the error cost Google $100 billion in market value that week. B2B Customer Deliverables • Imagine that an overworked analyst, up against a deadline, decides to use AI for their calculations, and they are incorrect. That fact alone should concern leaders, boards and investors.

Deliverables 98

Deliverables B2C B2B Risk Management 98

Harvard Business Review

NOVEMBER 8, 2016

Outbound B2B sales are becoming less and less effective. Meanwhile, 84% of B2B buyers are now starting the purchasing process with a referral, and peer recommendations are influencing more than 90% of all B2B buying decisions. First, three out of four B2B buyers rely on social media to engage with peers about buying decisions.

B2B 22

B2B Sales Sales Media 22

15Five

FEBRUARY 22, 2017

And when your people are spending more time driving company goals and less time browsing social media (or worse, fielding calls from recruiters), you can bet your bottom dollar it’s going to have an impact on your bottom dollar. Karri manages social media strategy and covers various topics in the industry.

Revenue 42

Revenue Employee Engagement Performance Management B2B 42

LSA Global

APRIL 1, 2020

There is no doubt that your target B2B buyers who control the majority of the purse strings are using social media to inform their purchasing decisions. Recent IDC research found that: 75% of the B2B Buyers use social media to inform and support purchase decisions. Top 3 Reasons Social Selling Training Programs Fail.

B2B 36

B2B Sales Sales Media 36

Harvard Business Review

DECEMBER 24, 2015

Many B2B CEOs still believe that social media isn’t right for them. But social media marketing can offer B2B marketers a range of benefits if they take advantage of it, from increasing engagement and influencing decision making before the sales call to customizing sales messages and enhancing their company’s reputation.

B2B 14

B2B Media B2C Marketing 14

Andrew Chen

JANUARY 9, 2020

How the work of the future will come from new tools, new media formats, and new monetization formats — and how the Passion Economy is different than the Gig Economy. Fascinating infographic: Top grossing media franchises of all time. The internet culture supply chain works like this: Asia US teens Adults B2B.

Marketing 110

Marketing Retention B2B Scaling 110

Eric Jacobsen Blog

MARCH 18, 2013

Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. Arrogance + Ignorance = Irrelevance We live in a time when the line between B2B and B2C is eroding. What is B2B or B2C truly about any way?

B2B 45

B2B B2C Media Travel 45

Harvard Business Review

JANUARY 4, 2016

It’s a common issue in B2B markets. This is a terrifying development for B2B firms, and especially for their sales and marketing teams. Even for large companies in complex B2B markets, social media offers useful platforms for distributing these new types of content to keep customers engaged with their activities.

B2B 14

B2B Media Sales Sales 14

Zenefits

JULY 2, 2022

Today, only 24% of consumers spent time with offline media. After all, an online business can mean marketing, social media, or an eCommerce store. Social media to amplify sales. You can list your website, phone number, working hours, store address, social media profiles, and other critical information.

B2C 52

B2C eCommerce Small Business Media 52

15Five

SEPTEMBER 18, 2019

But organizations have flattened, cross-departmental opportunities have grown, and jobs that didn’t exist ten years ago (think social media director or content marketer) are popping up each year. Pamela DeLoatch is a B2B technology writer specializing in creating marketing content for the HR industry.

Employee Engagement 85

Employee Engagement B2B Performance Review Marketing 85

Chief Executive

DECEMBER 1, 2022

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. In the B2B world, suppliers often enjoy “champions” inside companies. We went on a media tour with it. Work with champions.

Retention 98

Retention Travel Digital Transformation Software 98

Peter Winick

JULY 17, 2023

She’s an experienced B2B content marketer and thought leadership practitioner. Stephanie Greyson You know, there was a fantastic B2B thought leadership study that was performed jointly between LinkedIn and Edelman. We’re starting to see that even though GPT is the media darling. Bill Sherman Go for it.

Sales 130

Sales Sales Marketing B2B 130

Andrew Chen

AUGUST 6, 2018

B2B SaaS products will often find it useful to show this version, as they want to drive usage during the work week. Plotting this version can make sense if your product naturally follows a weekly cycle, for instance, if it’s a productivity/work-related product that users engage with Monday through Friday.

SaaS 111

SaaS Metrics eCommerce B2B 111

Eric Jacobsen Blog

JANUARY 15, 2012

Currently, Debbie is a brand marketing and social media consultant to small businesses and nonprofits in California. Naturally, there will be differences in the B2C, B2B, and nonprofit arenas, but marketing leaders can quickly study the competitive landscape, target market, value proposition, and then recommend viable marketing campaigns.

Marketing 58

Marketing Nonprofit Real Estate B2C 58

Peter Winick

JUNE 19, 2023

And that’s just sort of one, I think one of the core tenets of a brand building, especially in the B2B space, is that consistency matters and, you know, a little bit can go a long way. And part of the consistency, frankly, especially in social media, is that the algorithms pick up on that, right. You’re not.

Engineering 246

Engineering Sales Sales Marketing 246

Chief Executive

OCTOBER 12, 2022

In the B2B space, you are typically targeting via firmographics to slice up your TAM and SAM. In fact, when I worked at IAC (InterActiveCorp, a holding company that is the mastermind of media and e-commerce mogul Barry Diller), we literally just talked to a version of the following diagram. Use the above diagrams to help you.

Marketing 52

Marketing Travel B2B Cash Flow 52

Vantage Circle

DECEMBER 16, 2021

Employee advocacy refers to the promotion of a company by its employees and the majority of the advocacy program is focused on social media promotion. Showcase the company culture with the help of appropriate social media posts. Easily integrate it with different marketing and social media tools. With advocacy, you can-.

Media 52

Media Marketing Sales Sales 52

Peter Winick

JULY 31, 2023

Transcript Bill Sherman Let’s talk about the intersection of sales and thought leadership in most B2B organizations. We’ve always kind of worked an angle with our prospects and clients that is actually on the sales side of things, which is not typical for marketing media.

Sales 130

Sales Sales Marketing Metrics 130

Peter Winick

MARCH 2, 2023

So I think the difference is that with Salesforce, this is obviously B2B, right? Think about, yes, the cost of paid media. Build your expertise around, articulate that expertise in the world, and then have that carry through on your LinkedIn, on your other social platforms, You know, hopefully media, right? Raoul Davis Yeah.

Advertising 130

Advertising Benefits Media Marketing 130

Andrew Chen

DECEMBER 10, 2018

Reinventing traditional media (Podcasting, eBooks, etc). Google wants us all to be engaged in their mobile apps, search functions, and other properties – but they want to be relevant in our lives in other ways too, for example in our culture and media. I expect a lot more video, gaming, and interactive media in the car.

Media 100

Media Advertising Scaling Marketing 100

Alison Green

OCTOBER 23, 2024

I’m passionate about consumers, but we are firmly B2B. For example, if you worked in online media, you might have goals around increasing a click-through rate or adding email subscribers. My boss isn’t particularly kind, and we’ve butted heads on lots of issues.

B2B 105

B2B Human Resources Performance Review Government 105

Peter Winick

NOVEMBER 28, 2022

But I said, you know, I think this is from this year and this is interesting and there are use cases in B2B world. In a world where we judge when we scroll through social media and we determine, is it relevant to me or not in 2/2 bites, right? And who wants to pay millions of dollars for JPEGs of information? Okay, fine. Do I tap more?

Scaling 237

Scaling Software Marketing Recruitment 237

LSA Global

APRIL 10, 2020

We define B2B social selling as the ongoing process of leveraging digital channels to find, engage, and connect with ideal target clients. High performing B2B social sellers build relationships on digital platforms and turn online connections into offline sales conversations and long-term customer relationships. 80% more productive.

Sales 36

Sales Sales B2B Metrics 36