Andrew Chen

AUGUST 8, 2022

It seems as though every consumer app has implemented some form of a referral program, though I argue it really kicked off in ~2008, which is when Dropbox’s innovative referral program was rolled out. We see the same rough patterns in referral programs that are implemented across the industry. The structure of a referral program.

A/B Testing 94

A/B Testing B2B Onboarding ROI 94

Harvard Business Review

APRIL 25, 2014

Digital channels have upended the well-trod ruts of sales and marketing organizations — already, nearly a third of all B2B purchases are done digitally. Our analysis of 73 B2B technology companies shows that across sectors, the top 25% of companies achieve more than twice as much return on sales investment compared to the bottom 25%.

Sales 15

Sales Sales ROI Marketing 15

Harvard Business Review

NOVEMBER 5, 2015

In the end, analytics effectiveness boils down to two questions: Do marketing analytics improve profits or ROI? For marketing ROI, the figure is 0.61%. This use metric has a positive and significant effect on both outcomes even after controlling for marketing analytics spending, product vs. service, and B2C vs. B2B.

Marketing 15

Marketing ROI B2C Metrics 15

Harvard Business Review

SEPTEMBER 25, 2018

He’s an emerging technology influencer based in Sydney who partners with global technology brands like Ericsson, Telstra, and Dimension Data to educate B2B buyers about their solutions, through conducting interviews with company executives, collaborating on customer webinars, and producing live social media broadcasts of corporate events.

B2B 13

B2B Media B2C Education 13

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. Silverpop (IBM).

Marketing 12

Marketing A/B Testing B2B Advertising 12

Harvard Business Review

MARCH 22, 2017

Brocade’s Net Promoter Score went from 50 (already a best in class score) to 62 (one of the highest B2B scores on record) within 18 months. Each outbound communication is measured individually for immediate ROI. Later, Brocade followed up with these customers to report on progress against these objectives. The results?

Marketing 15

Marketing Sales Sales Media 15

Harvard Business Review

NOVEMBER 3, 2014

Indeed, according to my research into 351 mid-market B2B companies , except for companies in software, the adoption rate of marketing technology is very low: companies in other industries are using a median of just 2 out of 9 major marketing technology programs that I identified. This is a wasted opportunity. Silverpop (IBM).

Marketing 8

Marketing A/B Testing B2B Advertising 8

Help Scout Leadership

JUNE 22, 2021

The ROI of great customer service. “We 63% of consumers expect businesses to know their unique needs and expectations, while 76% of B2B buyers expect the same thing. If you have the resources to implement it, chat may be an excellent opportunity to meet your customers where they are. Salesforce ). Salesforce ). Salesforce ).

Media 325

Media Sales Sales Sales Funnel 325

Peter Winick

APRIL 10, 2025

Strategies every CEO should embrace to maximize thought leadership ROI Today, we explore why investing in your personal brand and strategically targeting micro-media can outperform broad-based PR and vanity metrics. Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments.

Media 169

Media B2B Metrics Assets 169