Help Scout Leadership

NOVEMBER 22, 2021

B2C customer service differs greatly from its B2B counterpart, and many strategies need to shift to do it well. Follow these 7 tips to excel. Read the full article

B2C 290

B2C B2B 290

Chief Outsiders

FEBRUARY 20, 2023

With 43% of B2B buyers reporting to Gartner that they prefer a “seller-free” experience, Sales Enablement tools are becoming a necessity in the modern Sales Organization for B2B and B2C sellers.

Sales 264

Sales Sales B2C B2B 264

Chief Outsiders

NOVEMBER 9, 2023

According to a survey , B2B companies' marketing spending in 2023 increased by only 2.3%. Article 5 of the 7-part series: Accelerating Growth In 2024 with Strategic Business Planning By: Scott Wright and Jack Bowen If you have been under pressure to tighten your marketing budget this year, you’re not alone.

Marketing 289

Marketing B2B Strategic Planning 289

Peter Winick

FEBRUARY 3, 2025

The post Top 100 B2B Thought Leaders, Analysts & Influencers You Should Work with In 2025 (North America) appeared first on Thought Leadership Leverage. Check out Thinkers360! Peter Winick is listed among the top 100 Thought Leaders you should work with in 2025 (North America).

B2B 130

B2B 130

Peter Winick

JUNE 23, 2023

Peter Winick is among the Top 50 B2B Thought Leader & Influencers you should work with in 2023 (North America)! The post Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (North America) appeared first on Thought Leadership Leverage. Check out Thinkers360!

B2B 130

B2B 130

Peter Winick

MARCH 11, 2024

Source: Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work with In 2024 (North America) LinkedIn: [link] Featuring Scott Luton , Mark Lynd , ? Jim Marous , Patrick J. McKenna , William McKnight , George Mentz , Lee Odden , Rhett Power , Matthew Rosenquist , Ahmad M. Nadia Vincent, Mike Walker , Jonathan H.

B2B 130

B2B 130

Forbes Leadership

JULY 21, 2022

Smart growth, efficient growth and managed growth will now rule the B2B landscape.

B2B 109

B2B Marketing Manager 109

Forbes Leadership

APRIL 28, 2023

In today’s dynamic B2B marketplace, staying on top of the latest tech trends is essential to standing out from the competition and successfully engaging target audiences.

B2B 114

B2B Marketing 114

Forbes Leadership

JUNE 10, 2022

In order for B2B marketing leaders to be able to leverage people as powerful competitive differentiators, they should think very hard indeed about four areas.

B2B 106

B2B Marketing 106

Forbes Leadership

JULY 25, 2022

B2B buyers are also on Instagram, and with the right approach, a digital marketing campaign on this social media platform can be an excellent way to reach them.

B2B 101

B2B Marketing Media 101

Chief Outsiders

FEBRUARY 7, 2023

By: Carol Eversen and Jeff Loeb As fractional CMOs with deep experience implementing ABM across many B2B companies, we see a pattern emerging: business leaders have very different perspectives about what it takes to implement ABM and how to get started.

ROI 246

ROI Revenue B2B Implementation 246

Forbes Leadership

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 98

B2B Marketing 98

Chief Executive

JUNE 7, 2022

The current bout of inflation is putting strain on purchasing power, and B2B e-commerce is no exception. Fortunately, there’s a way through inflation-related challenges for these sellers: to prioritize transparency and fair prices as a means of building up B2B buyers’ trust. E-commerce sales slowed significantly in Q1 , dropping 3.7%

B2B 95

B2B Sales Sales User Experience 95

Forbes Leadership

AUGUST 2, 2022

With the switch to a diversified strategy comes an opportunity for organizations to reevaluate their approach to B2B events and to optimize the event mix strategy across in-person, virtual and hybrid gatherings.

B2B 83

B2B 83

Forbes Leadership

MAY 30, 2023

Among the myriad marketing channels available, it may be hard to decipher which will be the most impactful for your B2B enterprise.

B2B 97

B2B Marketing 97

Forbes Leadership

DECEMBER 20, 2022

B2B marketers have more competition than ever.

B2B 92

B2B Marketing 92

Forbes Leadership

JANUARY 10, 2023

B2B and B2C businesses require different mindsets. Being able to understand and address that difference can add tremendous value to a company.

B2C 88

B2C B2B 88

Forbes Leadership

MAY 16, 2023

In this article, I'll outline four strategies B2B sales managers can leverage to enhance their sales coaching program.

B2B 83

B2B Sales Sales Sales Management 83

Forbes Leadership

NOVEMBER 29, 2022

B2B buyer behavior is changing, and so are the B2B marketing and sales strategies employed to keep pace.

B2B 76

B2B Sales Sales Marketing 76

Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. It’s always consumer brands, right? It really is.

B2B 268

B2B Marketing B2C Sales 268

Help Scout Leadership

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. 6 user adoption strategies for B2B SaaS businesses. But for growing B2B SaaS companies, it’s an ongoing journey. A 25% difference in activation increased MRR by 9.3% Make user adoption an ongoing process.

SaaS 236

SaaS Onboarding B2B Retention 236

Forbes Leadership

OCTOBER 26, 2022

Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

B2B 75

B2B Marketing 75

Forbes Leadership

AUGUST 3, 2022

In purposefully and effectively bringing sales and marketing closer together, B2B organizations are poised to gain a deeper understanding of the buying process and unlock new opportunities.

B2B 88

B2B Sales Sales Marketing 88

Forbes Leadership

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2B 76

B2B B2C 76

Forbes Leadership

JULY 22, 2022

Fortunately, B2B businesses do not have to rely on themselves to achieve the desired outcome. Thought leadership is a key chapter in a company’s marketing playbook, so it’s important to give prominence to content around it.

B2B 72

B2B Marketing 72

Chief Outsiders

OCTOBER 24, 2023

In the realm of business-to-business (B2B) sales, blue lights, doorbusters, Black Friday sales, or penny pinchers don’t apply. Attention, bargain shoppers! That said, in our ever-evolving battleground, the age-old theory that "everyone buys a bargain" still holds.

B2B 162

B2B Sales Sales Sales Funnel 162

AIHR

JULY 17, 2024

Example 2: B2C vs. B2B goals Scenario: A tech startup’s marketing team generates most of its turnover from B2C activities. At the end of the year, the team members learn they must spend significantly more time on B2B activities in the coming year to support the sales team as it ramps up its B2B efforts.

Manager 111

Manager B2B B2C Onboarding 111

Peter Winick

JUNE 16, 2022

Strategy for Accelerating Growth in B2B business. An interview with Simon Severino about the Strategy Sprint Method, and staying focused on the things that matter. Why do so many business owners. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

B2B 141

B2B 141

Kellogg Insight

MARCH 27, 2025

Take the backroad to a B2B business model by stimulating demand from the bottom up.

B2B 57

B2B 57

Forbes Leadership

DECEMBER 13, 2022

B2B tech buyers want all basic information at their fingertips and to validate with peers–without the gatekeepers 65% of the workforce are Millennials and Gen-Zers who’ve grown up with social media, search engines, and review sites.

B2B 73

B2B Engineering Media 73

Forbes Leadership

SEPTEMBER 6, 2022

Evolving your company’s B2B sales strategies is necessary in post-pandemic times. Preparing and strategizing today for a more successful tomorrow is the most important step.

B2B 75

B2B Sales Sales 75

Forbes Leadership

SEPTEMBER 9, 2022

Here are a few ways that B2B marketers can differentiate their data for the betterment of their businesses.

B2B 68

B2B Marketing 68

Forbes Leadership

MAY 31, 2022

Let’s take a look at some of the tactical activities that might form part of your B2B client advocacy program.

B2B 67

B2B 67

Forbes Leadership

JANUARY 9, 2023

Here are five ways to implement subconscious programming as a means of ramping up sales performance and mitigating B2B sales burnout.

B2B 73

B2B Sales Sales Implementation 73

Forbes Leadership

MARCH 15, 2023

Influencer marketing is becoming increasingly important for B2B businesses.

B2B 65

B2B Marketing Benefits 65

Forbes Leadership

NOVEMBER 17, 2022

In this article, I will address five common problems encountered within B2B sales funnels—and what features readers should seek to include in their revenue enablement solution.

Sales Funnel 71

Sales Funnel B2B Revenue Sales 71

Forbes Leadership

DECEMBER 23, 2022

Here are five crucial points you shouldn’t ignore when drafting your own B2B launch strategy.

B2B 66

B2B B2C 66