Forbes Leadership

JULY 25, 2022

B2B buyers are also on Instagram, and with the right approach, a digital marketing campaign on this social media platform can be an excellent way to reach them.

B2B 101

B2B Marketing Media 101

Forbes Leadership

JUNE 10, 2022

In order for B2B marketing leaders to be able to leverage people as powerful competitive differentiators, they should think very hard indeed about four areas.

B2B 106

B2B Marketing 106

Help Scout Leadership

AUGUST 22, 2023

B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article

B2B 75

B2B B2C 75

Forbes Leadership

MAY 30, 2023

Learn the biggest digital marketing blunders B2B organizations make, and tips on what to do instead.

B2B 98

B2B Marketing 98

Forbes Leadership

OCTOBER 26, 2022

Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

B2B 75

B2B Marketing 75

Chief Executive

JUNE 7, 2022

The current bout of inflation is putting strain on purchasing power, and B2B e-commerce is no exception. Fortunately, there’s a way through inflation-related challenges for these sellers: to prioritize transparency and fair prices as a means of building up B2B buyers’ trust. E-commerce sales slowed significantly in Q1 , dropping 3.7%

B2B 95

B2B Sales Sales User Experience 95

Forbes Leadership

MAY 16, 2023

In this article, I'll outline four strategies B2B sales managers can leverage to enhance their sales coaching program.

B2B 83

B2B Sales Sales Sales Management 83

Forbes Leadership

JANUARY 10, 2023

B2B and B2C businesses require different mindsets. Being able to understand and address that difference can add tremendous value to a company.

B2C 88

B2C B2B 88

Forbes Leadership

MAY 30, 2023

Among the myriad marketing channels available, it may be hard to decipher which will be the most impactful for your B2B enterprise.

B2B 97

B2B Marketing 97

Forbes Leadership

NOVEMBER 29, 2022

B2B buyer behavior is changing, and so are the B2B marketing and sales strategies employed to keep pace.

B2B 76

B2B Sales Sales Marketing 76

Forbes Leadership

JULY 21, 2022

Smart growth, efficient growth and managed growth will now rule the B2B landscape.

B2B 109

B2B Marketing Manager 109

Forbes Leadership

JULY 22, 2022

Fortunately, B2B businesses do not have to rely on themselves to achieve the desired outcome. Thought leadership is a key chapter in a company’s marketing playbook, so it’s important to give prominence to content around it.

B2B 72

B2B Marketing 72

Forbes Leadership

JULY 11, 2022

Customer experience was finally starting to catch up in the B2B world to match technology-driven and personalized B2C experiences. But then the pandemic turned everything on its head.

B2B 76

B2B B2C 76

Forbes Leadership

DECEMBER 13, 2022

B2B tech buyers want all basic information at their fingertips and to validate with peers–without the gatekeepers 65% of the workforce are Millennials and Gen-Zers who’ve grown up with social media, search engines, and review sites.

B2B 73

B2B Engineering Media 73

Forbes Leadership

AUGUST 3, 2022

In purposefully and effectively bringing sales and marketing closer together, B2B organizations are poised to gain a deeper understanding of the buying process and unlock new opportunities.

B2B 88

B2B Sales Sales Marketing 88

Forbes Leadership

SEPTEMBER 6, 2022

Evolving your company’s B2B sales strategies is necessary in post-pandemic times. Preparing and strategizing today for a more successful tomorrow is the most important step.

B2B 75

B2B Sales Sales 75

Help Scout Leadership

MAY 13, 2021

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs.

B2B 64

B2B B2C Benefits Metrics 64

Forbes Leadership

SEPTEMBER 9, 2022

Here are a few ways that B2B marketers can differentiate their data for the betterment of their businesses.

B2B 68

B2B Marketing 68

Forbes Leadership

NOVEMBER 17, 2022

In this article, I will address five common problems encountered within B2B sales funnels—and what features readers should seek to include in their revenue enablement solution.

Sales Funnel 71

Sales Funnel B2B Revenue Sales 71

LSA Global

APRIL 26, 2023

Top B2B Sellers How do top B2B sellers do it? Winning Bigger Deals The fundamental answer to the success of top B2B sellers is not that they work harder; it’s that they work smarter. In a nutshell, they make it easier for customers to make complex B2B buying decisions. Is there a secret sauce?

B2B 36

B2B Sales Sales Accounts 36

LSA Global

DECEMBER 21, 2022

The B2B Sales Hunters vs Farmers Sales Model The role of B2B sales hunter vs sales farmer has been discussed in business sales training workshops for decades. Typically, B2B sales hunters focus on new customer acquisition while B2B sales farmers are responsible for nurturing and growing current accounts.

B2B 36

B2B Sales Sales Accounts 36

Forbes Leadership

JANUARY 9, 2023

Here are five ways to implement subconscious programming as a means of ramping up sales performance and mitigating B2B sales burnout.

B2B 73

B2B Sales Sales Implementation 73

Forbes Leadership

MAY 31, 2022

Let’s take a look at some of the tactical activities that might form part of your B2B client advocacy program.

B2B 67

B2B 67

Forbes Leadership

DECEMBER 20, 2022

B2B marketers have more competition than ever.

B2B 92

B2B Marketing 92

LSA Global

DECEMBER 18, 2023

Why B2B Sales Skill Sets Matter The overall commoditization of products combined with the added pressure of shrinking margins and increased customer demands are heightening the need for the right B2B sales skill sets to meet grow targets. This is both a B2B sales skill and a sales mindset.

B2B 36

B2B Sales Sales Benefits 36

Accenture

FEBRUARY 3, 2022

Learn how to help your sellers have an ongoing, evolving understanding of B2B customers and their needs. Drive your company toward future-ready sales.

B2B 59

B2B Sales Sales 59

Forbes Leadership

MARCH 15, 2023

Influencer marketing is becoming increasingly important for B2B businesses.

B2B 65

B2B Marketing Benefits 65

Forbes Leadership

DECEMBER 23, 2022

Here are five crucial points you shouldn’t ignore when drafting your own B2B launch strategy.

B2B 66

B2B B2C 66

Chief Outsiders

MARCH 5, 2024

Certain dynamics can make a CEO think more than twice about how to ensure their company is not “left behind” like archaic brands of the past. Remember BlackBerry? Blockbuster? Their riches-to-rags stories reveal that these companies did not stay agile, ignored market warning signs, and found themselves severely impacted or bankrupt.

B2B 115

B2B Marketing 115

Forbes Leadership

AUGUST 4, 2022

How should B2B brands prepare and respond to an environment where economic activity is declining?

B2B 64

B2B 64

Forbes Leadership

JUNE 23, 2022

Today’s business-to-business (B2B) buyers want and demand more information than ever before. Case studies, demo recordings, data sheets, ROI studies, contracts, data security documents, and the list goes on. Buyers consume all of it.

B2B 68

B2B ROI 68

Accenture

FEBRUARY 3, 2022

Learn how to help your sellers have an ongoing, evolving understanding of B2B customers and their needs. Drive your company toward future-ready sales.

B2B 40

B2B Sales Sales 40

Peter Winick

JUNE 16, 2022

Strategy for Accelerating Growth in B2B business. An interview with Simon Severino about the Strategy Sprint Method, and staying focused on the things that matter. Why do so many business owners. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

B2B 139

B2B 139

Harvard Business Review

AUGUST 26, 2024

The authors’ research finds that the market-share profitability relationship has become weaker for firms that favor investment in value creation over value appropriation and for firms operating in B2B markets. In both cases, digital helps smaller firms catch up with larger rivals.

Marketing 115

Marketing Digital Transformation B2B Operations 115

CMCrossroads

AUGUST 31, 2020

Today, software vendors continue to rush the development of new B2B apps in order to capture a share of this ever-expanding market. However, it’s crucial to recognize what it takes to achieve success.

B2B 52

B2B Metrics Software Marketing 52

Ascend

DECEMBER 18, 2023

Learn how to use psychology during sales interviews to uncover a seller who can be successfully coached up to a top performer.

Sales 95

Sales Sales B2B 95

Ascend

MAY 1, 2024

This infographic outlines the digital marketing deliverables you can expect each month when the plan is firing on all cylinders.

B2B 95

B2B Marketing Deliverables 95