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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Scaling 246
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. It’s celebration time! Contact us for more information. Maybe we will.

Sales 130
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. So if your idea is one convened in one big white paper, for example. Transcript.

Marketing 237
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. 1 Shelley J. Correll, Katherine R.

Diversity 103
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9 Customer Service Blogs Every Support Pro Should Follow

Help Scout Leadership

Customers as assets. Fonolo also offers several other resources if blog posts aren’t your preferred way of learning, for example: White papers. Along with customer service, they also write a lot about marketing, sales, and business logistics. White papers. The categories currently include: CCO role.

SaaS 82
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 32