Remove Assets Remove Sales Remove Scaling
article thumbnail

The Ultimate Guide to Small Business Customer Service

Help Scout Leadership

Tip #1: Don’t worry if it doesn’t scale. If you’ve ever worked in sales, you may be familiar with the idea of a ride-along. Basically, it’s where someone shadows a rep while they’re on a sales call. Sometimes it’s another salesperson — usually for training purposes — but other times it’s someone outside of sales.

article thumbnail

The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

Profit is more about strategy than sales alone. in revenue—not just from book sales but from lucrative add-ons like speaking engagements, consulting, and workshops. Revenue extends beyond book sales: For every $1 spent on a business book, authors generated $1.24 Because the book is a 5-to-7-year asset. The key takeaway?

ROI 281
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Creating a Thought Leadership Engine | Will Milano

Peter Winick

True thought leadership needs to move beyond a single individual, in order to move forward at scale. Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale.

article thumbnail

The Four Elements of Thought Leadership | Bill Sherman

Peter Winick

A content library should be well organized and well documented, so that it can support your thought leadership in reaching scale. In addition, we can help you implement marketing, research, and sales. That’s about taking an idea to scale, once it’s solid. Incredibly inefficient and a massive barrier to scale.

Scaling 245
article thumbnail

6 Tips on How Human Resource Leaders Can Boost Sales Team Performance

Vantage Circle

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

article thumbnail

Very Cheap, Then Very Expensive (On Job Titles)

Ed Batista

A theme in my work with founder/CEOs is what I call "the judicious imposition of structure," which includes the need to clarify who's responsible for what and how decisions get made as the organization scales. [5] When enough people--or the right people--believe a story, it suddenly becomes true. [7] They become constraints in themselves.

article thumbnail

Elevating Others Thought Leadership | Watchen Nyanue Hampton

Peter Winick

In addition, we can help you implement marketing, research, and sales. That could actually be an asset for the organization or the person if we were able to bring them to the forefront. It’s an asset. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you!

Retention 292