Replacing the Sales Funnel with the Sales Flywheel
Harvard Business Review
NOVEMBER 20, 2018
I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on its move to a condo in Florida. clu/Getty Images. It was the right thing to do. That’s no longer true.
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