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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Profit is more about strategy than sales alone.

ROI 281
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6 Tips on How Human Resource Leaders Can Boost Sales Team Performance

Vantage Circle

Sales professionals' skills and productivity strongly impact an organization's ROI and reputation. So, hiring the right resources and managing sales talent is crucial to winning and retaining customers, thereby building a successful business model. Tip 1: Understand the Different Sales Roles. What's more?

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HR Finance 101: A Guide To Finance for HR

AIHR

HR can use cost and revenue data from finance to calculate the ROIs of these projects to estimate profits even before the company starts or completes a project. A debit is an entry that increases the value of an asset or expense in an account or decreases the value of equity or liability. The foundations of finance for HR. Liability.

Cash Flow 136
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Driving Digital Transformation Success In The Midmarket

Chief Executive

A successful transformation can help slash costs and increase sales in new markets. Some solutions include deploying a new customer relationship management application to make the sales organization more effective and using analytics to drive a better call center experience, or to increase the ROI of a demand generation campaign.

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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

In addition, we can help you implement marketing, research, and sales. So content marketing is great and there’s a place for it in the cycle, in the buying cycle and the sales cycle. Where’s the ROI and why do we why do we continue to spend and spend more? Contact us for more information. Transcript. Which is nice.

Marketing 246
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9 HR Steps to Create an Impactful Employee Development Plan

AIHR

Employees may then work in your organization for longer and possess a deeper understanding of your customers and culture – a unique asset that will contribute immensely to your company’s success. Companies should take the opportunity to upskill existing employees across the business to assist in bridging skills gaps.