Remove Assets Remove Revenue Remove White Paper
article thumbnail

Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time! Bill Sherman Absolutely.

Sales 130
article thumbnail

Unlocking the ROI for Non-Fiction Authors

Peter Winick

More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To receive a copy of the white paper when it’s release e-mail info@authorroi.com Transcript Peter Winick And welcome, welcome, welcome. There’s direct revenue from book sales.

ROI 32
article thumbnail

Customer Retention: CEOs Share Strategies

Chief Executive

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.