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Unlocking the ROI for Non-Fiction Authors

Peter Winick

More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To receive a copy of the white paper when it’s release e-mail info@authorroi.com Transcript Peter Winick And welcome, welcome, welcome. There’s direct revenue from book sales.

ROI 45
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time! Bill Sherman Absolutely.

Sales 130
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Customer Retention: CEOs Share Strategies

Chief Executive

Ten or 20 or 40 strategic accounts drive 80 percent of revenues for most organizations,” says Dave Irwin, president of Polaris I/O, a B2B customer-retention software platform. If a white paper by marketing has never been sent to this customer, you can send it, boosting the relationship,” says David Keane, CEO of software provider Bigtincan.

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Get the Most Out of Your Board

Harvard Business Review

Sometimes the best way to re-imagine the use of an asset is to think about it as your only asset. And one asset that's always with you and too often ignored is your board. Many not-for-profit board members work on various special projects or white papers with disparate members of the staff.

Assets 14
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Why GE’s Jeff Immelt Lost His Job: Disruption and Activist Investors

Harvard Business Review

The firm wrote a white paper, “Transformation Underway … But Nobody Cares,” which essentially said GE stock was undervalued because investors didn’t believe Immelt and GE management would do the things needed to deliver a higher stock price and dividends. In 2015 Trian Partners, an activist investor, bought $2.5

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Say on Pay in 2011, and What to Expect for 2012

Harvard Business Review

We interviewed representatives from 19 CII member organizations (including public employee pension funds, mutual funds, and union pension funds, whose combined assets approach $8 trillion) about how they cast their Say-on-Pay votes generally, as well as specifically for the 37 failed-vote companies. over $100 billion in revenue).