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Research: What Happens When Influencers Turn Off Comments

Harvard Business Review

Recent research shows that one commonly employed tactic — turning off social media comments — can undermine influencers’ key assets: their persuasiveness, likability, and perceived sincerity.

Assets 145
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Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

Again, retail and thought leadership involve creating relationships based on trust, which means not always seeking to make a sale. In addition, we can help you implement marketing, research, and sales. And then obviously the asset we’re looking at is kind of the context. That could be part of the personality of the asset.

Scaling 301
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. Early in the sales cycle customers care far more about what you have to say than what you have to sell. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Recognizing Thought Leadership | Michael Gallagher

Peter Winick

In addition, we can help you implement marketing, research, and sales. Michael Gallagher Well, you know, the really short version is I work for a really small company in New York out of college and early eighties that did media related awards programs, television awards, advertising, know all sorts of stuff. Transcript.

Media 173
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

These authors were reached through not only the friends and colleagues at Thought Leadership Leverage but those from many supporting sponsors such as Greenleaf Book Group, Marshall Goldsmith 100 Coaches, Page Two Books, and Zilker Media to name a few. There’s direct revenue from book sales. How can you measure it?

ROI 49
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

In addition, we can help you implement marketing, research, and sales. So content marketing is great and there’s a place for it in the cycle, in the buying cycle and the sales cycle. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

Marketing 246
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Understanding Employee Spotlight With Examples And Use Of Digital Platforms

Vantage Circle

Working in human resources, people realize employees are the most valuable assets to a company. Employee spotlights are a fantastic way to showcase your employees' tales through the content you post on your company's social media pages, career pages, and internal communication channels. Employee spotlight tweet by Twitch.

Media 98