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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

Denise is the Chief Marketing Officer at Appian Corporation, helping clients build apps and workflows with a low-code automation platform; combining people, technologies, and data in a single workflow to maximize resources and improve business results. In addition, we can help you implement marketing, research, and sales. Transcript.

Marketing 246
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Impacting the Conversation through Thought Leadership | Heather Dondis

Peter Winick

An interview with Heather Dondis about using thought leadership as an asset. Traditionally the crux of marketing was in the budget, manpower, and. [[ This is a content summary only. Competing on a higher level with thought leadership. Visit my website for full links, other content, and more! ]].

Assets 241
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Why Adaptability Makes You an Asset in Today’s Job Market

Thought Leaders LLC

Today’s guest post is b y Paul Bramson, CEO — The Paul Bramson Companies Today’s job market is characterized by rapid technological advancements, globalization, and shifting market demands, leading to constant changes. In this environment, the ability to adapt has transitioned from a desirable soft skill to an essential one.

Assets 112
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Is Crypto Cleaning Up Its Act?

Harvard Business Review

This article argues that markets in crypto-assets such as Bitcoin are maturing. This is partly due to firmer regulation and a greater willingness of crypto-asset creators to accept existing regulation.

Assets 139
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Why Marketing Yourself As A Product Is A Must

Forbes Leadership

These three assets — your resume, LinkedIn profile and interview presentation — will help you market yourself and get the career you desire.

Marketing 105
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Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

Ward is the President of Northwood Retail, which leases, manages, and markets a portfolio of over five million square feet of mixed use and community properties. Part of creating that impact involves staying relevant, fresh, and – if possible – first to market. Could be the city we’re in, the market we’re in.

Scaling 292
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Inside the Success of South Korean Brands

Harvard Business Review

But what has become a key geopolitical asset for South Korea is no stroke of luck — it’s the result of an innovative approach that can be adapted by entrepreneurs, brand managers, and marketing executives around the globe.

Assets 145