Exclusive: Jim Collins on ‘Thriving In Chaos’
Chief Executive
JULY 25, 2022
We went back and ran an analysis on the cash-to-assets ratio of companies that did really well in these kinds of environments, even when they were small. We found that the discipline to have a very high cash-to-assets ratio showed up early in their history. And if we do that, we can’t help but grow revenues per fixed cost.
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