Peter Winick

MARCH 27, 2023

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. As today’s guest says, it’s not just a white paper anymore. Now, yes, you heard me mention I did.

Scaling 246

Scaling Diversity Engineering Education 246

Peter Winick

JUNE 19, 2023

One of the hardest parts of creating a thought leadership engine is keeping it going. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale. Will Milano And developing a I’ve always said the hardest part about developing a thought leadership engine is maintaining it.

Engineering 246

Engineering Sales Sales Marketing 246

Peter Winick

DECEMBER 1, 2022

” Peter Winick So let me let me pause you there, because it’s not like if I was looking for a systems engineer or a SAS software person, whatever, that’s easy. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. But you got to break it down.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JANUARY 8, 2024

He shares how the research they did over a year is more than a white paper, it’s a platform! And now I’m sorry to all of my engineering colleagues, but just the industrial metaverse in such a simplistic way. We have published a paper and it’s available. So you and I can talk about industrial metaverse.

Engineering 288

Engineering Marketing Diversity Education 288

Peter Winick

JUNE 29, 2023

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. We’ve synthesized these insights into a white paper. This is the companion, if you will, to that white paper that introduces the concepts. It’s celebration time!

Sales 130

Sales Sales Education Scaling 130

Harvard Business Review

JUNE 21, 2013

Note that we can trace the origins of the IoT to the early efforts by engineers in Original Equipment Manufacturers (OEMs) to find ways to monitor, objectively and in real time, how the machines they designed for customers actually performed in the real word. Ask ''why'' something should be connected before connecting it.

Risk Management 9

Risk Management Operations Benefits Assets 9