This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?
How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Has anybody done any research on the ROI of that?
Some solutions include deploying a new customer relationship management application to make the sales organization more effective and using analytics to drive a better call center experience, or to increase the ROI of a demand generation campaign.
Across our client base, we are seeing several organizations evaluating assets amongst utilization shortfalls or considering adjacent markets to counter relatively clear consolidation plays. They need to be prioritized, with a clear line of sight into ROI and timing to drive accountability. Strengthen contingency planning.
Employees may then work in your organization for longer and possess a deeper understanding of your customers and culture – a unique asset that will contribute immensely to your company’s success. Companies should take the opportunity to upskill existing employees across the business to assist in bridging skills gaps.
You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. Peter Winick Yeah, so let me throw this at you.
The ROI of these meetings is so strong that investor and former CEO, Ben Horowitz, shared in his book The Hard Thing About Hard Things that he was willing to fire someone for not having one on ones with their team. For accountability to be an asset for you, it must be consistent. This ensures he never burns his team out.
Let’s start with return on assets. What is Return on Assets (ROA)? In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.” The energy-trading company had a very high ROA.
They help save money, reduce frustration, and retain staff; maintaining best practices during your digital transformation is always worth your energy. Smaller teams can navigate quicker, a valuable asset for the expedited rhythm of transformation. Emphasize interoperability A lack of interoperability can impede transformation.
The logic, according to the International Energy Agency (IEA) and banks like HSBC, is this: as the world migrates away from carbon-based fuels, trillions of barrels of oil and billions of tons of coal — the assets sitting on the books of energy companies — will become “stranded,” or worthless. Let’s quickly look at each.
degrees will require “rapid and far-reaching transitions in energy, land, urban and infrastructure (including transport and buildings), and industrial systems” and this transition will need to be “unprecedented in terms of scale…and imply deep emissions reductions in all sectors.” Embrace renewable energy.
Turning Stress into an Asset. In a previous HBR article , we pointed out that the average vacation does not improve energy levels or reduce stress. Just make sure you plan the trip at least a month in advance, as one of the key predictors of vacation ROI is the amount of stress caused by not planning ahead. Monique Valcour.
However, looking at the surveys and consulting reports, it is unclear what the precise use cases are that will drive this positive ROI from big data. Executives in asset-intensive industries often state that the primary operational risk to their businesses is unexpected failures of their assets.
The differentiator is how you use those platforms to make your customers a strategic asset – what you do with the insights and how you draw inspiration from the community to align priorities, create meaningful change and, ultimately, generate new value. Measure the ROI. Not when all your competitors have similar platforms.
. “All too often, AI projects start by trying to implement a particular technical approach and, not surprisingly, front-line managers and employees don’t find it useful, so there’s no real adoption and no ROI.” So it’s important to communicate a sense of purpose clearly.
IBM has acquired established companies (such as Merge , a medical imaging management platform; Explorys , with one of the largest health databases; and Phytel , a provider of healthcare analytics services) that can provide immediate ROI to IBM and its customers. assets of the Weather Channel). the AS400 minicomputer and the PC).
Consider how Dutch energy company Essent is redesigning the customer experience. Delivering on journeys requires many different parts of the organization to come together, such as working with the CIO on the technology implications of developing journeys, and providing the CFO with hard ROI data on customer journey investments.
At the macroeconomic level, the New Climate Economy report (issued by a group of CEOs, leading economists, and former country presidents) challenged the persistent, but incorrect, view that we have to choose between expanding prosperity for billions of people and protecting our shared asset base (that is, Earth and its climate). Unilever U.S.
Here's how it translates into productivity: Increased Motivation and Innovation: Engaged employees channel their energy into meaningful contributions and fresh ideas. Employee Engagement and ROI: Statistics and Examples Still skeptical about the direct link between employee engagement and productivity?
Starting with all the assets we have today, how would you now design your team and processes and responsibilities from scratch? We’re focusing on marketing spend where we know there’s ROI and questioning the ones that are a little more vague.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content