Peter Winick

AUGUST 29, 2024

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 34

ROI Sales Sales Revenue 34

Peter Winick

OCTOBER 17, 2024

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Has anybody done any research on the ROI of that?

ROI 284

ROI Revenue Sales Sales 284

Chief Executive

AUGUST 1, 2022

Some solutions include deploying a new customer relationship management application to make the sales organization more effective and using analytics to drive a better call center experience, or to increase the ROI of a demand generation campaign.

Digital Transformation 98

Digital Transformation Software Sales Sales 98

Chief Executive

NOVEMBER 16, 2022

Across our client base, we are seeing several organizations evaluating assets amongst utilization shortfalls or considering adjacent markets to counter relatively clear consolidation plays. They need to be prioritized, with a clear line of sight into ROI and timing to drive accountability. Strengthen contingency planning.

Operations 98

Operations ROI Accounts Payable Marketing 98

AIHR

OCTOBER 11, 2022

Employees may then work in your organization for longer and possess a deeper understanding of your customers and culture – a unique asset that will contribute immensely to your company’s success. Companies should take the opportunity to upskill existing employees across the business to assist in bridging skills gaps.

Employee Engagement 145

Employee Engagement Manager Retention Sales 145

Peter Winick

DECEMBER 1, 2022

You have people either come up with an idea and say, we should launch a blog or a podcast or do this or that, and they start focusing on the asset rather than the outcome. And that leads to all sorts of troubles down the line, because asset based thought leadership doesn’t work. Peter Winick Yeah, so let me throw this at you.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Get Lighthouse

NOVEMBER 17, 2022

The ROI of these meetings is so strong that investor and former CEO, Ben Horowitz, shared in his book The Hard Thing About Hard Things that he was willing to fire someone for not having one on ones with their team. For accountability to be an asset for you, it must be consistent. This ensures he never burns his team out.

Manager 133

Manager Accounts Diversity ROI 133