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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 293
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From Claims to Fairytales: How to Write for Different Audiences | Chantal Roberts

Peter Winick

An Author’s Journey Writing Two Books for Two Very Different Audiences In this episode, Chantal Roberts shares with us how she went about writing a highly technical book for a technical audience, and a general book on the same topic for a more common audience.

Insurance 299
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Society Needs a Leadership Paradigm Shift

Michael McKinney

Extensive research and analysis concerning this can equip leaders with the necessary means to scale it in their own organizations. Their new book, with co-author Gerald Seijts, is The Character Compass: Transforming Leadership for the 21st Century (Routledge, Oct.

Metrics 295
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The Power of Storytelling in Science: Making Complex Topics Accessible | Bryan Quoc Le

Peter Winick

Bryan shares how he transformed a volunteer blogging stint at “The Institute of Food Technologists” into a platform that attracted the attention of Callisto Publishing, culminating in a book deal. Le’s journey into thought leadership began with a volunteer blogging opportunity that eventually led to a book deal.

Metrics 306
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The Four Elements of Thought Leadership | Bill Sherman

Peter Winick

A content library should be well organized and well documented, so that it can support your thought leadership in reaching scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! That’s about taking an idea to scale, once it’s solid.

Scaling 245
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How to Ensure Your Organization’s Digital Transformation Succeeds

Michael McKinney

The driving force behind digital transformations is adopting and implementing digital technologies to processes, products, and assets to improve efficiency, enhance customer value, manage risk, and uncover new monetization opportunities.

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Harnessing the Power of Setbacks | Amy Shoenthal

Peter Winick

Amy’s book, “The Setback Cycle,” explores how setbacks can lead to success. Her book offers a playbook for anyone facing life’s inevitable challenges, providing both inspiration and actionable steps. Search the topic for a book and can’t find one. And how did this book come to be?

Marketing 247