Peter Winick

FEBRUARY 19, 2024

I mean, and this is why, even though if you look at my career, I’ve only worked at B2B companies only, but the mindset I always have in terms of the mark go to market has always been around B2C. Is the difference really between B2C and B2B in many ways is in B2B. And how do you create a movement that they love, right.

B2B 268

B2B Marketing B2C Sales 268

Peter Winick

NOVEMBER 21, 2022

Now that’s everybody and that’s even true B2C. It might be better off expanding your sales team or working on your creative assets or figuring out the research you need on what your brand is being read like out there in the general public. That’s a tough challenge. Cristina Loughrey It’s a tough challenge.

Metrics 246

Metrics Sales Sales Retention 246

Peter Winick

JUNE 29, 2023

And you’re not getting diluted or twisted up or whatever by having assets to share. They already leaned in, but when they want to share it to someone else in the organization or on the board or whatever the case may be, it ensures the integrity of the message.

Sales 130

Sales Sales Education Scaling 130

Harvard Business Review

NOVEMBER 20, 2018

After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. All of these examples are B2C. If your business is B2C, the train is about to leave the station. That’s no longer true.

Sales Funnel 15

Sales Funnel Sales Sales B2C 15

Harvard Business Review

JUNE 23, 2015

These three big shifts are now playing out in nearly every industrial market, regardless of whether it is B2C or B2B, high- or low-asset intensity. Companies that want to remain focused on their core products need to watch out for organizations that are capturing customer mindshare through such new services.

B2C 14

B2C B2B Transportation Software 14

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. As a result, the audio brand has turned into a significant asset for SNCF. advertisers will spend approximately “$17.46 of total digital spend.

Advertising 14

Advertising B2C B2B Marketing 14

Harvard Business Review

JANUARY 19, 2018

B2C firms have been the leaders in customer analytics initiatives. Extensive data and advanced analytics for B2C have enabled strategists to better understand consumer behavior and corresponding propensities as visitors and purchasers conduct daily activities through online systems. Insight Center. The Risks and Rewards of AI.

B2B 8

B2B B2C Sales Sales 8