Peter Winick

JUNE 19, 2023

And that’s just sort of one, I think one of the core tenets of a brand building, especially in the B2B space, is that consistency matters and, you know, a little bit can go a long way. You’re not. We’ve only got so many resources internally for people who can create as well as budget and dollars to get that out effectively.

Engineering 246

Engineering Sales Sales Marketing 246

15Five

MARCH 2, 2017

And customers of B2B software products want to know that if they invest their time, efforts, and money integrating your offering, that your company is here to stay. When you go to events and meet people, you are not acquiring assets. Almost everything written about business falls under the umbrella of creating more of it.

Software 56

Software B2B Retention Benchmarking 56

Walk Me

NOVEMBER 11, 2021

Large scale B2B software implementations can be accelerated with the right training technology, such as digital adoption platforms, mentioned above. Human capital management, or HCM, views the workforce and HR as a strategic asset. Leverage the right adoption technology.

Software 52

Software Implementation ROI Onboarding 52

Chief Executive

JUNE 6, 2023

In addition, a commitment to well-being requires a calculated approach to enhancing career development initiatives— outperforming B2B organizations in 2021 provided nearly 80 percent more coaching and were 57 percent more likely to tailor their training programs for personalization compared to industry peers.

Inclusion 52

Inclusion B2B Workflows Assets 52

Monday Task Management

MARCH 15, 2022

Plus, they keep client information and assets organized instead of scattered across notebooks or spreadsheets. Business services intake forms are useful for the execution of B2B projects. Intake forms can also help you qualify and disqualify potential clients who inquire about your services. Image Source ). Image Source ).

Onboarding 52

Onboarding Small Business Workflows B2B 52

Monday Task Management

MARCH 15, 2022

Plus, they keep client information and assets organized instead of scattered across notebooks or spreadsheets. Business services intake forms are useful for the execution of B2B projects. Intake forms can also help you qualify and disqualify potential clients who inquire about your services. Image Source ). Image Source ).

Onboarding 52

Onboarding Small Business Workflows B2B 52

Peter Winick

JUNE 29, 2023

And you’re not getting diluted or twisted up or whatever by having assets to share. Have you been hearing that as well, Peter? They already leaned in, but when they want to share it to someone else in the organization or on the board or whatever the case may be, it ensures the integrity of the message.

Sales 130

Sales Sales Education Scaling 130

Harvard Business Review

MAY 10, 2018

While there’s less buzz around business-to-business markets, these innovations are changing the game in B2B as well, even in old-line industries selling what might be considered commodity products. For a deep dive into the elements, see our related HBR article “ The B2B Elements of Value ”).

B2B 8

B2B Engineering Benchmarking Marketing 8

Harvard Business Review

JANUARY 19, 2018

B2B, or the process of marketing and selling product and service offerings to business customers, is experiencing an intensified focus as the availability of new digital data that describes businesses grows. By helping B2B companies gather better data on their customers, AI will help them catch up with their B2C peers. Insight Center.

B2B 8

B2B B2C Sales Sales 8

Harvard Business Review

APRIL 30, 2012

NPCI has one major asset: The 60+ large banks in India connected to its ATM Network. B2B Mobile Banking. While the mobile banking application of banks offers a set of services to its customers, there was a need for connecting major banks to offer an instant 24/7 remittance solution to customers. NPCI used mobile as the channel.

Banking 18

Banking B2B Accounts Transportation 18

Harvard Business Review

FEBRUARY 7, 2014

But with most B2B and B2C organizations using virtually the same branding tools, they’re arguably seeing less advantage as a result of their efforts — if they’re realizing any advantage at all. As a result, the audio brand has turned into a significant asset for SNCF. advertisers will spend approximately “$17.46 of total digital spend.

Advertising 14

Advertising B2C B2B Marketing 14

Harvard Business Review

JUNE 23, 2015

These three big shifts are now playing out in nearly every industrial market, regardless of whether it is B2C or B2B, high- or low-asset intensity. Companies that want to remain focused on their core products need to watch out for organizations that are capturing customer mindshare through such new services.

B2C 14

B2C B2B Transportation Software 14

Harvard Business Review

AUGUST 10, 2018

The appeal of widespread nonfinancial performance measures for assessing companies has been discussed for several decades, but never achieved—despite continuing growth in assets and priorities poorly measured by GAAP accounting.

Benchmarking 8

Benchmarking Software B2B Accounts Payable 8

Harvard Business Review

AUGUST 3, 2016

The data and analytics teams use the technology, data, and analytics assets to evaluate potential investments, test campaigns, optimize social media buying, carry out the media buying (bypassing agencies), carry out the campaigns, forecast business outcomes, and analyze effectiveness. Data and analytics embedded in an operating division.

Operations 14

Operations Media Assets B2B 14

Harvard Business Review

MARCH 12, 2012

The ability to understand the nuances of a local market is certainly an important asset. How do you deal with local competitors who may have more insights into consumer needs as well as insights into culturally more attractive solutions such as Chinese herbal actives? Ltd, who has a number of strong local personal and skincare brands.

Marketing 15

Marketing B2B Assets Banking 15

Harvard Business Review

JANUARY 18, 2016

Airbnb is an example of a win-win quality improvement: landlords realize more cash flow from their assets, and customers gain both better choice and lower costs in their travel lodging options.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

MARCH 14, 2016

Palantir, a B2B company founded in 2004 and offering a suite of software applications for integrating, visualizing, and analysing data, has around 1,500 employees worldwide and is valued around $20 billion today. Unicorns are: Small in size. Until 2014, Uber had fewer than 500 employees; today their headcount is around 3,000 people.

Software 14

Software B2B Marketing Assets 14

Harvard Business Review

NOVEMBER 20, 2018

After years of inbound marketing, your company has assets: evergreen content; backlinks to your site; social media followings; and, of course, customers who advocate for your brand. If you’re B2B, the train is parked in the station, but it’s leaving soon. That’s no longer true. All of these examples are B2C.

Sales Funnel 15

Sales Funnel Sales Sales B2C 15

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. I recently employed this principle with a large asset management firm. Imagine, for a moment, your organization limited by the following restrictions: You can only serve one of your existing consumer segments. You must slash the price of your product or service by 50%.

B2C 12

B2C B2B Sales Sales 12

Harvard Business Review

OCTOBER 21, 2013

At the B2B level, vans have turned this dynamic on its head, investing in assets explicitly to provide showrooms that educate and raise awareness. So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

MAY 18, 2018

How B2B Companies Can Grow with Ecosystem Orchestration. Modular: Companies enable diverse business models to leverage central capabilities, while also enabling external organizations to access their assets. These seven transformative characteristics are essential in three main areas of an operating model.

Operations 8

Operations B2B Marketing Assets 8

Harvard Business Review

MAY 18, 2018

How B2B Companies Can Grow with Ecosystem Orchestration. companies logging M&A activity described themselves as primarily acquiring digital companies or assets. Read more from Accenture Strategy: How to Become a Future-Ready Business. The rush for digital capabilities is a major contributor to recent increases.

Digital Transformation 8

Digital Transformation B2B Scaling Assets 8

Harvard Business Review

JUNE 6, 2013

In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious. In essence they can attract talent and knowledge from those that have those assets. The change in the competitive context will occur but very slowly.

B2B 8

B2B Government Advertising Assets 8

Harvard Business Review

OCTOBER 27, 2014

Inside many companies, particularly in B2B settings, the notion of “liberation” remains challenging. In a sense, Apple has become the mass producer of a commodity item that liberates the imaginations of a developer community, and a good part of its customer base as well.

B2B 9

B2B Operations Assets Marketing 9

Peter Winick

DECEMBER 19, 2022

For many B2B businesses, especially if that piece of thought leadership resonates and builds a relationship with five major decision makers like you’ve won your year. Do they even know to how to find the asset that we’ve created? Are we talking about asset managers that have funds in the you know, the hundreds of millions?

Marketing 242

Marketing Scaling Advertising B2B 242

Harvard Business Review

APRIL 17, 2015

“Death of a B2B Salesman,” a new report from Forrester Research , lends urgency to the need for companies to rethink and radically transform their sales models by incorporating digital media into their processes. Here’s how B2B sellers should do that. Rather, his or her role needs to be redefined.

B2B 14

B2B Sales Funnel Sales Sales 14

Andrew Chen

NOVEMBER 15, 2021

I was there to represent the Driver Growth Team — a critical team responsible for recruiting the scarcest asset in the entire business, Uber drivers. To get your product in the hands of influencers, or high school students, or aspirational technology companies — if B2B — if all that matters is the product?

Scaling 63

Scaling Metrics Revenue Operations 63

Harvard Business Review

SEPTEMBER 4, 2017

When Christensen conducted the research for The Innovator’s Dilemma , he looked at industries that were asset-heavy. They are not asset-heavy. They are asset-light. Asset-light businesses are not financed with debt. In today’s world the most pointed disruptive threats look different.

Assets 8

Assets B2B Marketing Revenue 8

Harvard Business Review

AUGUST 4, 2017

“But the fact that you’ve been away” and presumably have learned a lot in the process “is an asset.” She managed crisis communications, ran PR for big national brands, and worked in B2B and B2C. …And reset your own, as well. . And she did. “Suddenly, the timing was right.”

Onboarding 15

Onboarding B2C Media Engineering 15

Peter Winick

APRIL 10, 2025

Paige explains how trust and connection are built person-to-person, especially in high-touch B2B environments. And then when this gets posted, or it gets published, I will have my team share with you a bunch of assets for you to share on social media. Because now we’re creating an asset, right? Then we do the show.

Media 164

Media B2B Metrics Assets 164

Peter Winick

MARCH 20, 2025

So, I mean, just let’s talk about one of my main topics of the last couple of years, which is on this idea of good awkward and awkwardness as an asset in the workplace. Henna Pryor Yeah. I have no idea if people would resonate with it. I mean, it came to me when, you know, A, that was my lived experience my whole life.

Staffing 164

Staffing Media Marketing B2B 164