AIHR

JUNE 3, 2024

AI candidate sourcing IBM’s Global AI Adoption Index reveals that about 42% of enterprise-scale companies have actively deployed AI in their businesses. These candidates are probably also applying for multiple positions based on where they are advertised or what they know about the company.

Recruitment 112

Recruitment ROI Diversity Advertising 112

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. In Facebook’s case the paying customer are advertisers so CAC is the cost to acquire a new advertiser.

SaaS 111

SaaS Sales Sales B2C 111

Harvard Business Review

AUGUST 22, 2017

Deconstruct Your Sales Funnel. In order to improve sales outcomes and clarify the relevant sales KPIs in your business, you need to deconstruct your sales funnel. Consider one SaaS company that sells a menu display and advertising platform to restaurants, which is a big but fragmented market.

Metrics 14

Metrics Sales Sales Sales Funnel 14

Harvard Business Review

MAY 28, 2018

With a $25,000 personal investment and a small office in her home, she began aggregating sales leads and aggressively acquiring customers through very traditional marketing means — like yellow page advertisements. It was 2001, and online advertising was at its nascent stage.

Sales Funnel 8

Sales Funnel Advertising Media Marketing 8