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The Benefits of a Unified Sales and Marketing Strategy

Chief Outsiders

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

Sales 173
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Michael McKinney

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. His mattress chain was struggling with traffic, and with the Great Recession right around the corner, sales had gone from slow to sluggish. The company’s extensive sales training far exceeded that of competitors.

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Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. So how do advertisers find creative ways to get their messages across and people still willing to receive them?

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Connecting Thought Leadership to Sales and Lead Generation | Dani Buckley

Peter Winick

How thought leadership can elevate sales teams and increase lead gen. So how do you create content that a sales team can easily access and assess? LeadG2 is a sales performance agency helping businesses sell smarter and faster. Often the bridge between sale and thought leadership can be a tough one to cross.

Sales 130
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Bridging The Gap Between Marketing And Sales

Chief Executive

In an ideal world, your marketing and sales teams are just two sides of the same coin, functioning in synchronized unity and reaping the benefits of perfected teamwork. Whether you have felt the impact yet or not, there is likely a gap between your marketing and sales teams, and your business is suffering for it. .

Sales 98
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Mastering the Pitch: How to Capture Attention and Persuade with Purpose | Joanne Tombrakos

Peter Winick

It’s not just about making a sale—it’s about getting them to care. Transcript Bill Sherman But leadership is in many ways a sales process. I was on the advertising sales side of the business. Bill Sherman Well, and this goes back to the conversation around sales as well. I need to look at that more. And from that.

Sales 253