Vantage Circle

MARCH 13, 2019

“There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf. In this epoch of aggressive yet convenient advertisement campaigns, it's easier to get lost, now more than ever. Most platforms allow you to target your advertisement to prospect. Research. Target Audience.

Advertising 40

Advertising A/B Testing Media Marketing 40

Walk Me

AUGUST 1, 2022

It also allows businesses, in general, to understand what KPI-based improvements are needed and generate more revenue growth as a direct result. Customer acquisition cost data includes distribution expenses, costs associated with web development, sales, and marketing department salaries, social media, and advertising costs.

Manager 52

Manager Project Management Metrics ROI 52

Andrew Chen

NOVEMBER 13, 2018

It provides an underlying system for increasing metrics whether it’s revenue, acquisition, retention, engagement, or another key business metric. For the new user experience – which might include increasing signup conversion, and maybe even integration into ads – you’d probably emphasize engineers.

Engineering 110

Engineering A/B Testing Marketing User Experience 110

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform.

Advertising 93

Advertising Revenue Media Marketing 93

Andrew Chen

MAY 28, 2019

And in fact, the combined revenue of Headspace and Calm are more than half of the entire podcasting market. Though Apple accounts for the majority of podcast listening, the company currently doesn’t monetize podcasting at all — all ads that you hear on podcasts are a result of advertisers and podcasters connecting off-platform.

Advertising 40

Advertising Revenue Media Marketing 40